November 26, 2019

YOUR Campaign KPIs and What They Mean

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 5 min read - 

Times were certainly easier as a marketer before the dawn of digital advertising and the seemingly endless measurement KPIs that came along with it. Traditional advertising tactics...

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November 6, 2019

Frequently Asked Questions in Influencer Marketing Part 2

marketing, higher education, enrollment, gen z, strategy, technology

- 4 min read - 

In my first blog post I spoke about why you should consider utilizing influencer marketing and if it was possible to do it yourself. I have just scratched the surface when it comes...

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October 22, 2019

Marketing to Gen Z After Video killed the Radio Star

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 5 min read - 

Video may have killed the radio star[1] a generation (or two) ago.

But who knew this dastardly villain was a serial killer all along?

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October 16, 2019

Where Gen Z’s Are Learning About Your Institution

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 5 min read - 

What Social Media Sites Are Students Searching for Higher Education?

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October 10, 2019

How to align your content with your marketing strategy

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 6 min read - 

As the recruitment season fast approaches and strategies start to come into place, there comes the next question… What type of content do we build?

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September 25, 2019

From Turnover to Top 50: How Glacier became one of Canada's Fastest Growing companies

marketing, Advertising, Awards & News

[Image source:canadianbusiness.com]

In light of Glacier’s recent achievement (Did you hear? We ranked no. 42 on Canadian Business and Maclean’s Growth 500 list!) there’s been a noticeable buzz...

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September 10, 2019

Best Ways To Get Your Message To High School Students

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 7 min read - 

As the generation born in 1995 or later, Gen-Z is well on its way to becoming a powerful consumer segment, and is a vital demographic for higher education institutions. While the...

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August 14, 2019

Frequently Asked Questions in Influencer Marketing

Insider, content marketing, marketing, influencers, social media, strategy

  by Taylor Allan

- 4 min read -

Frequently Asked Questions in Influencer Marketing

So you’ve heard of this new thing called influencer marketing, and are wondering how it can help you achieve...

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July 17, 2019

Podcast Advertising: What You Should Know

Insider, marketing, Advertising, technology, KPIs

     by Ian Feil

- 3 min read -

Podcast advertising

It seems like yesterday that I was tuning into my first episode of the Joe Rogan podcast… fast forward 38 episodes and I’m still excited to...

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July 10, 2019

Why Your Website Is Key in Converting Prospects Into Students

Insider, content marketing, marketing, higher education, Advertising

   by Jordan Garcha

- 4 min read -

Why Your Website is Key in Converting Prospects into Students

A good marketing campaign is built around three stages: awareness, engagement and conversion....

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