April 17, 2019

To Raise Enrollment, Change Perceptions About Community College

marketing, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

To raise enrollment, change perceptions about Community College

You know how hard it is: trying to entice students to your community college under the general perception that at...

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April 10, 2019

Vivien Tse’s Insights for International Higher Education Recruitment

Insider, marketing, higher education, advertising, enrollment, strategy, student recruitment, Guest Post

- 5 min read -

An Insider Look at International Student Recruitment

Successful higher education marketing requires research, planning, and strategy. It’s an art that many marketers and student...

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April 3, 2019

Breaking away from the crowd and separating yourself from the competition

marketing, higher education, advertising, influencers, social media, strategy, programmatic advertising

- 2 min read -

Breaking Away From the Crowd & Separating Yourself from the Competition

For college recruiters, the ultimate prize is the high quality student. You want them, you know where they...

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December 12, 2018

Your Fall Advertising Campaign: Analytics & Insights

marketing, advertising, strategy, programmatic advertising, technology, KPIs

- 2 min read -

Your fall advertising campaign: Analytics & insights

The fall has wrapped up. The school applications are in. The admissions have been made.

Your seasonal campaign has come to an...

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November 27, 2018

Market Your School with Alumni Influencers

marketing, higher education, advertising, influencers, strategy, snapchat, instagram

- 2 min read -

market your school with alumni influencers

In the quest to attract high-school students to your post-secondary institution, your marketing department needs to use strategies that...

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November 13, 2018

Create a Student Advertising Campaign with a Small Team

Insider, marketing, higher education, advertising, gen z, strategy

- 3 min read -

how to create student advertising campaigns with a small team & minimal budget

When it comes to a student advertising campaign, you always wish you had more time and a bigger...

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October 30, 2018

Youth Marketing: How to Advertise Your School to Gen Zs | Glacier

Insider, marketing, higher education, advertising, gen z, strategy

- 3 min read -

how to advertise to generation z

Generation Z is turning the advertising world upside down. As the first generation of digital natives, their media consumption habits differ a...

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August 8, 2018

The Rise of Gen Z Influencers & What it Means for Brands | Glacier

content marketing, marketing, higher education, advertising, gen z, influencers

- 2 min read -

As brands try to target Gen Z and their financial influence, roughly estimated at $29 to $143 billion in direct spending by 2020, there are a few things to keep in mind. This new...

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June 28, 2018

What’s the Difference Between Gen Z's and Millennials?

content marketing, marketing, higher education, gen z

WHAT’S THE DIFFERENCE BETWEEN GEN-Z'S AND MILLENNIALS?

Most Millennials were between 5 and 20 years old when the 9/11 terrorist attacks occurred, have grown up during the Iraq and Afghanistan...

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June 5, 2018

How to use influencers to drive engagement with teens | Glacier

marketing, higher education, advertising

- 3 min read -

Today's teens are considerably savvier than previous generations, thanks primarily to the introduction of social media platforms, which closed a communication gap. Teens now...

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