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Company History

WE HAVE COME A LONG WAY, FROM WHEN WE BEGAN 10 YEARS AGO...

  • 2012: GLACIER FOUNDED

    Glacier was founded in 2012 by our Co-Founders, Matt Diteljan and Patrick Straw, while they were in their last year of undergrad at the University of Calgary. Matt and Pat had the unique idea to secure ad space in high schools and sell it to organizations that were aligned with the mission of informing and inspiring the next generation.
  • 2013 - 2016: COMPANY GROWTH

    Over the course of the next year, Matt and Pat hustled in between classes to acquire new clients and expand their high school advertising network. After graduating, Matt and Pat focused full time on expanding Glacier across Canada. The model was a hit – Universities and Colleges loved the unique method of building awareness in their target high schools, students were able to exposed to the plethora of options available to them for higher ed, and high schools were excited to promote higher education in a novel and effective way.
  • 2016: USA EXPANSION

    The USA was the next stop on Glacier’s journey in 2016. After partnering with some high schools and Colleges in Washington state that were excited about Glacier’s offering, it became obvious that our friends to the South were welcoming us with open arms. Within a year, Glacier was working in 5 states and hundreds of high schools in the USA. We also added two additional services – student influencer advertising and digital advertising, truly making us the very best at advertising to high school students.
  • 2023: NEXTGRAD AQUIRES GLACIER

    In 2023, Glacier was acquired by NextGrad, a leading high school out-of-home company. As pioneers in digital advertising displays within high schools, NextGrad and Glacier join forces to offer a comprehensive solution for promoting higher education. With a shared vision, both companies are dedicated to equipping high school students with valuable information about their future educational options. Discover more by reading our official press release.