
RATE
SERVICE OVERVIEW
From Facebook and Instagram to TikTok and Snapchat, the youth audience spends over 2.5 hours per day on social media. However, algorithms, competitors and fatigue stand between you and their attention.
Glacier has the experience and know-how to target, engage and influence the youth demographic, eliminating wasted media spend.
GEN Z
We spend hours researching youth and gen z to understand where they spend their time on social and the best ways to deploy ad spend.
Selecting the proper target markets on Instagram, TikTok, and other social platforms is a science in itself. Our team is constantly testing new targeting opportunities to see what works.
INTRACASES
With the changing landscape of social media advertising platforms, our team stays on top to what is new and where attention can be gained.
Ensuring all your digital advertising components are speaking to each other is essential to long-term success. We keep everything under one roof to ensure media dollars are maximized.
UNIVERSITY OF PRINCE EDWARD ISLAND
"I've seen an increase in engagement with our website and an increase in the number of leads. After working with Glacier, our growth rate went from -2.7 YOY to +112.8 YOY in May. This didn't happen overnight, but as soon as we started the campaign I saw a steady increase in the number of leads, and growth rate went from negative to positive to triple digits in a few months."
FREQUENTLY ASKED QUESTIONS ABOUT PAID SOCIAL ADVERTISING
The Glacier social team are experts in leveraging all the major social media platforms. Seeing as Glacier specializes in youth marketing, the primary platforms leveraged are TikTok, Snapchat, Instagram, YouTube, Spotify and Facebook. Just because all of the platforms are "available" to you, it doens't mean they are all a good fit for your goals. We will determine the best deployment of your ad spend to reach your target audience and maximize return.
Retargeting is the concept of serving advertisements to potential customers who showed interest in your products/services, but did not convert. More often than not most of your traffic bounces away from your site without ever converting. Retargeting aims to get those same people back on your website by displaying relevance ads on their social feeds to reengage them.
TikTok is the fastest growing and one of the most popular social media platforms on the planet. At Glacier, we were one of the first agencies to be granted ad platform access. This has allowed us to spend a significant amount of time learning the ins and outs of how to run successful campaigns.
TikTok offers a range of ad formats, including in-feed ads, top view ads, branded hashtag ads and brand effect ads.
TikTok also has options to build custom audiences based on web traffic, ad engagements, and much more.
Instagram is the most popular social media platform on the planet. Instagram advertising is method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. While there are many reasons a business or individual may decide to advertise, Instagram advertising is often utilized to grow brand exposure, website traffic, generate new leads, and move current leads down the funnel (and hopefully towards converting).
Facebook has the highest rate of daily active users across the world, with thousands of unique communities to tap into. When advertising on Facebook, you can customize your marketing goals specific to your needs, including having a highly targeted audience and even setting ad spend limits.
According to our research, 86% of youth use Snapchat daily. Snapchat ads are 3 - 10 second full-screen vertical video ads. Snapchat users (or Snapchatters) can swipe up, anytime when the video ad is playing, for more — watch a longer video, read an article, install an app, or visit a website.
Snap Ads appear in between friends’ stories and Snapchat curated content such as Snapchat’s stories or publishers’ stories.
At Glacier, we test a variety of elements in our clients' social media campaigns. This could be A/B testing different messages, creative, assets, placements or audiences. We keep constant tabs on clicks, impressions, and engagement to ensure media dollars are being maximized.
Unfortunately, there is no "one-size-fits-all" number when it comes to paid social media budgets. This number depends on your industry, target market and what channels you would like to be present on. We will work closely with your team to determine the best budget for your specific goals.
ONE-PAGERS, CASE STUDIES AND MORE
MEDIA SOLUTIONS THAT WORK BETTER TOGETHER
- Top of Funnel
- Middle of Funnel
- Bottom of Funnel
Brand Awareness - attract new audiences and drive traffic.
- Murals are placed directly inside key recruitment high schools.
- Geo-fence and set device ID parameters around important locations such as high schools and eliminate wasteful ad spend with highly relevant ads.
- Reach your target audience on the digital platforms they engage with most.
Engagement - nurture prospects and build understanding.
- Remarket and retarget interested prospects across the internet with a multi-platform digital media strategy.
- Reach your target audience on the digital platforms they engage with most.
Convert - prospects take action.
- Remarket and retarget interested prospects with a pointed call-to-action to drive conversions.
- Reach your target audience on the digital platforms they engage with most.