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PAID SOCIAL ADVERTISING

Reach your target audience on the digital platforms they engage with most.

POPULAR CHANNELS

The Glacier social team are experts in utilizing all the major social media platforms. The primary platforms Glacier leverages are TikTok, Snapchat, Instagram, YouTube, Spotify, and Facebook. Just because all of the platforms are "available" to you doesn't mean they are all a good fit for your goals. We will determine the best deployment of your ad spend to reach your target audience and maximize your return.

TIKTOK ADVERTISING

TikTok is the fastest-growing and most popular social media platform on the planet. At Glacier, we were one of the first agencies to be granted ad platform access. This has allowed us to spend a significant amount of time learning the ins and outs of how to run successful campaigns. 

TikTok offers a range of ad formats, including in-feed ads, top view ads, branded hashtag ads, and brand effect ads. TikTok also has options to build custom audiences based on web traffic, ad engagements, and much more. 

 
TikTok
Instagram

META ADVERTISING

Instagram is the most popular social media platform on the planet. Instagram advertising is often utilized to grow brand exposure, website traffic, generate new leads, and move current leads down the funnel (and towards conversion).

Additionally, Facebook has the highest rate of daily active users across the world, with thousands of unique communities to tap into. When advertising on Facebook, you can customize your marketing goals specific to your needs, including having a highly targeted audience and even setting ad spend limits. 

 

SNAPCHAT ADVERTISING

According to our research, 86% of youth use Snapchat daily. Snapchat ads are 3 to 10 second full-screen vertical video ads. Snapchat users (or Snapchatters) can swipe up anytime when the video ad is playing to do more: watch a longer video, read an article, install an app, or visit a website.

Snap Ads appear in between friends’ stories and Snapchat-curated content, such as Snapchat’s stories or publishers’ stories.

 

Snap

OUR VALUE

YOUTH AND
GEN Z

We spend hours researching youth and Gen Z to understand where they spend their time on social media and the best ways to deploy ad spend.

PROPER TARGETING SELECTION

Selecting the proper target markets on Instagram, TikTok, and other social platforms is a science in itself. Our team is constantly testing new targeting opportunities to see what works.

PLATFORM
INTRACASES

With the changing landscape of social media advertising platforms, our team stays on top of what is new and where attention can be gained.

CONVERSION TRACKING AND OPTIMIZATION

Ensuring all your digital advertising components are speaking to each other is essential to long-term success. We keep everything under one roof to ensure media dollars are maximized.

FREQUENTLY ASKED QUESTIONS

What do you test in your social campaigns?

At Glacier, we test a variety of elements in our clients' social media campaigns. This could be A/B testing different messages, creative, assets, placements, or audiences. We keep constant tabs on clicks, impressions, and engagement to ensure media dollars are being maximized.

What budget do you recommend for social media advertising?

There is no "one-size-fits-all" number when it comes to paid social media budgets. This number depends on your industry, target market, and what channels you would like to be present on. We will work closely with your team to determine the best budget for your specific goals. To learn more, please contact us.

HOW DOES EVERYTHING GET MEASURED? WHAT REPORTING DO YOU PROVIDE?
We provide a live campaign dashboard so that you can see which ads, demographics, and locations are performing best. Key metrics to keep in mind include impressions, clicks, website visits, and additional site visits after ad exposure.
We already run social campaigns internally. Why should we start working with Glacier? We often see clients running one-off social media campaigns on individual platforms. At Glacier, we do the exact opposite. We take an integrated approach to our campaigns, meaning ad spend will be constantly shifted across platforms and tactics to optimize for the best results.
What is a retargeting campaign? Retargeting is the concept of serving advertisements to potential customers who showed interest in your products or services but did not convert. More often than not, most of your traffic bounces away from your site without ever converting. Retargeting aims to get those same people back on your website by displaying relevant ads on their social feeds to reengage them.

CASE STUDIES AND RESOURCES