The Glacier social team are experts in utilizing all the major social media platforms. The primary platforms Glacier leverages are TikTok, Snapchat, Instagram, YouTube, Spotify, and Facebook. Just because all of the platforms are "available" to you doesn't mean they are all a good fit for your goals. We will determine the best deployment of your ad spend to reach your target audience and maximize your return.
TikTok is the fastest-growing and most popular social media platform on the planet. At Glacier, we were one of the first agencies to be granted ad platform access. This has allowed us to spend a significant amount of time learning the ins and outs of how to run successful campaigns.
TikTok offers a range of ad formats, including in-feed ads, top view ads, branded hashtag ads, and brand effect ads. TikTok also has options to build custom audiences based on web traffic, ad engagements, and much more.
Instagram is the most popular social media platform on the planet. Instagram advertising is often utilized to grow brand exposure, website traffic, generate new leads, and move current leads down the funnel (and towards conversion).
Additionally, Facebook has the highest rate of daily active users across the world, with thousands of unique communities to tap into. When advertising on Facebook, you can customize your marketing goals specific to your needs, including having a highly targeted audience and even setting ad spend limits.
According to our research, 86% of youth use Snapchat daily. Snapchat ads are 3 to 10 second full-screen vertical video ads. Snapchat users (or Snapchatters) can swipe up anytime when the video ad is playing to do more: watch a longer video, read an article, install an app, or visit a website.
Snap Ads appear in between friends’ stories and Snapchat-curated content, such as Snapchat’s stories or publishers’ stories.
We spend hours researching youth and Gen Z to understand where they spend their time on social media and the best ways to deploy ad spend.
Selecting the proper target markets on Instagram, TikTok, and other social platforms is a science in itself. Our team is constantly testing new targeting opportunities to see what works.
With the changing landscape of social media advertising platforms, our team stays on top of what is new and where attention can be gained.
Ensuring all your digital advertising components are speaking to each other is essential to long-term success. We keep everything under one roof to ensure media dollars are maximized.
FREQUENTLY ASKED QUESTIONS
At Glacier, we test a variety of elements in our clients' social media campaigns. This could be A/B testing different messages, creative, assets, placements, or audiences. We keep constant tabs on clicks, impressions, and engagement to ensure media dollars are being maximized.
There is no "one-size-fits-all" number when it comes to paid social media budgets. This number depends on your industry, target market, and what channels you would like to be present on. We will work closely with your team to determine the best budget for your specific goals. To learn more, please contact us.