How Glacier Helped Brock University Increase Their Enrolment Numbers by 13% in 2023
Brock University (Brock) is a public research university located in St. Catherines, Ontario. Brock has over 600 faculty members, which include 12 3M Teaching Fellowship Award winners and 8 Canada Research Chairs. As one of Canada's top postsecondary institutes, Brock is a young and modern institute that has over 19,000 students across seven different faculties and 100,000 graduates. Brock values community and the student experience by providing diverse clubs, athletic options, and other extracurricular activities.
Glacier worked with Brock University to put together a marketing strategy that conveyed Brock's values to target prospective students using their student-centric narrative. Brock faced the challenge of standing out, in competition with other higher education institutes as well as other companies in the social media space fighting for Gen Z's attention. Brock needed to differentiate themselves in order to stand out and create an impeccable brand identity and persona.
Brock's key priorities include boosting enrolment numbers and showing authenticity in their social media presence and video ads. Brock aimed to target prospective students by sharing their student testimonials and utilizing digital channels where their primary audience could be found. By using banner ads with striking visuals and clear messaging, Brock achieved their goal of growth with successful numbers to back it up.
- Create student-focused video ads to generate prospective student impressions and student engagement.
- Utilize student testimonials that are catered toward a niche audience as well as a wider general demographic.
- Cater each video to the suitable social and digital platforms with previous high results.
- Use display and banner ads with striking visuals and clear messaging to boost clicks and increase website traffic.
- Measure success with key metrics measured by click-through rate and final enrolment numbers.
BROCK DISPLAY AD
BROCK SOCIAL AD
A GROWING NUMBER OF HIGH SCHOOL STUDENTS CHOOSING BROCK
Brock University reported a 13% increase in enrolment numbers this year. Their success largely comes from their consistent social media presence. Their growth strategy paid off, as the graph to the right demonstrates a significant boost in students enrolling when they began their digital advertising journey in 2021.
Brock University's digital campaigns have had some of the highest performance seen in the higher education industry. Brock's banner ads had a click-through rate of 0.20%, and their video ads had a click-through rate of 0.38%. The industry standard click-through rate is 0.08%, which makes Brock's numbers even more impressive.
Brock University had a strong campaign and social media presence, which drove their success. With Glacier's help, Brock has established itself as an esteemed institute that values the student experience above all else.