PURPOSE BUILT FOR HIGHER ED

Programmatic Advertising

REQUEST INFORMATION

PLATFORM OVERVIEW

Glacier leverages a programmatic ad-buying platform that has been purpose-built for higher education marketers. This platform provides Glacier with the ability to hyper-target niche audiences without wasting precious ads dollars, maximizing reach for your institution.

SIZE AND SCALE

Access to 32 of the top Ad Exchanges including Google, AppNexus, Index Exchange, Pubmatic, OpenX, AOL, Rubicon, Sharethrough and Pulsepoint

AUDIENCE INTEGRATIONS

30k+ audience integrations based on search, social, memberships, locations, surveys, online and offline purchase history and more

TARGET ANY FORMAT

Reach audiences across display, native, mobile, tablet, video, audio, connected TV and more — achieve market share efficiently by using multiple creative formats across devices

CAMPAIGN SAFEGUARDS

Integrations with comScore, Peer39, DoubleVerify, Moat and Grapeshot provide peace of mind against fraud, bots, unsafe content, fake news, unverified apps and low viewable content

UNIVERSITY OF PRINCE EDWARD ISLAND

"I've seen an increase in engagement with our website and an increase in the number of leads. After working with Glacier, our growth rate went from -2.7 YOY to +112.8 YOY in May. This didn't happen overnight, but as soon as we started the campaign I saw a steady increase in the number of leads, and growth rate went from negative to positive to triple digits in a few months."

FREQUENTLY ASKED QUESTIONS ABOUT PROGRAMMATIC ADVERTISING

What is programmatic advertising?

Simply put, programmatic advertising is automated buying or selling of online advertising placements. By setting up such automation, transactions become more efficient and effective because they utilize data in order to make those decisions. By streamlining the process and consolidating your digital efforts, programmatic advertising allows you to put all your efforts into one platform and let it do most of the work. But you can’t just set it and forget it, which is where the Glacier team can help monitor results and make adjustments as needed.

How can geofencing work for my school?

A geofence is a virtual perimeter for a real-world geographic area. A geo-fence could be dynamically generated (as in a radius around a point location) or match a predefined set of boundaries (such as school zones or neighborhood boundaries).

Our clients typically see the most success when geofencing the same high schools they have an active presence in with High School Ads, social media ads, and recruiters.

How does everything get measured? What reporting do you provide? We provide a live campaign dashboard so that you can see which ads, demographics, and locations are performing best. Key metrics to keep in mind include impressions, clicks, website, and additional site visits after ads exposure.

What is device ID targeting?

A location data service for higher education marketers and teams that matches the places you care about with the prospective students who visited them.

What is display advertising?

Display advertising, or ads, sometimes referred to as banner ads, are a form of PPC that in reality come in a variety of sizes, not just banners. These ads appear on other websites relevant to your product or service. This is in contrast to search ads that appear on search engine results pages. On Google, display ads appear on sites within the Google Display Network. Such sites can include blogs, news sites, Gmail, YouTube, and more.

How do I know my brand is protected?

Glacier Digital leverages integrations with comScore, Peer39, DoubleVerify, Moat and Grapeshot to provide peace of mind against fraud, bots, unsafe content, fake news, unverified apps and low viewable content.

We already do it ourselves and/or have an agency, why would we shift to you? Glacier only works with higher education institutions and specializes in reaching the high school student audience, parents & influencers, and non-traditional students. As a result, we have run higher education campaigns the anyone else. This paired with our programmatic advertising platform allows us to achieve greater results for your institution.

What media formats are available through your platform?

Glacier has a wide range of media opportunities available through our programmatic platform. Some formats included are static display ads, GIF ads, video ads, native ads, and audio ads.

These ads are delivered across a wide range of outlets, including websites, mobile applications, Spotify, Pandora, over-the-top television and much more.