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Higher Education Marketing Blog

The Glacier Team May 3, 2023 3:01:23 PM 3 min read

Lemon8: The New Social Media Platform Taking Gen Z by Storm

If you're a college or university marketer who is always on the lookout for the latest ...
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The Glacier Team Dec 9, 2022 9:30:00 AM 5 min read

What is BeReal and Why Does GenZ Love It?

As the world becomes more and more connected, each successive generation seems to get ...
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The Glacier Team Oct 25, 2022 10:30:00 AM 16 min read

What Actually Influences Students on Snapchat

It is no secret that Snapchat is one of the most popular social media platforms among ...
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The Glacier Team Oct 7, 2022 11:00:00 AM 11 min read

Using TikTok in Your Student Recruitment Strategy

As a higher education marketer, you know that advertising to potential students is a ...
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The Glacier Team Aug 31, 2022 1:41:57 PM 4 min read

SMS Summit Higher Ed x Glacier

A Q&A with Glacier's President, John Reid The Glacier team is honoured to be included ...
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The Glacier Team Aug 9, 2022 11:12:17 AM 11 min read

A Breakdown of Ads That High School Students Actually Remember

Did you know that the average high school student is exposed to about 4,000 ads daily? As ...
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The Glacier Team Jun 6, 2022 8:30:00 AM 12 min read

Where Do High School Students Really Spend Their Time Online?

In today’s world, high school students are exposed to a variety of online activities. The ...
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The Glacier Team Mar 16, 2022 11:00:00 AM 7 min read


  The secret is out, simply existing on social media is not good enough anymore. We ...
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The Glacier Team Mar 11, 2022 10:30:00 AM 2 min read

Should Your Snapchat Campaign Target Teenagers [Updated 2022]

SHOULD YOUR SNAPCHAT CAMPAIGN TARGET TEENAGERS?  The invention of social media platforms ...
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The Glacier Team Sep 2, 2021 8:15:00 AM 2 min read

How High School Students are Researching Higher Ed Institutions in 2021: Social Media & Advertising

Marketing initiatives play a critical part of high school students’ decisions around ...
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