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Resources

eBooks, Whitepapers, One-Pagers, Manuals

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WebinarOPTIMIZING BRAND AWARENESS WITH THE RADDEST OUT-OF-HOME TRENDS

Join Glacier and NextGrad for a webinar discussing the dynamic world of marketing trends in admissions and enrollment!

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White PaperGEN Z MEDIA REPORT US 2023

In March 2023, Glacier surveyed 1,000 high school students in the United States to gain deeper insights into the factors that affect their higher education decision-making process and the effectiveness of marketing strategies.

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White PaperGEN Z MEDIA REPORT CANADA 2023

For the last four years, Academica Group and Glacier have annually surveyed high school students in Canada to better understand their postsecondary decision making and perceptions of marketing and branding.

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White PaperGEN Z MEDIA REPORT USA 2022

Glacier teamed up with Decision Point Research to survey over 1,500 high school students across the USA on the marketing and brand factors that influence their higher-education decision-making process.

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White PaperGEN Z MEDIA REPORT CANADA 2022

Academica Group and Glacier have surveyed high school students on an annual basis to better understand the marketing and brand factors that influence their postsecondary decision-making processes and how they interact with marketing initiatives.

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One-PagerREACH YOUTH ON GAMING APPS & PLATFORMS

Glacier uses a cutting-edge approach to campaign creation and management. We custom build strategies and tactics that guarantee your brand and your message gets noticed by youth.

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One-PagerBRAND OVERVIEW

Our team of experts uses cutting-edge approaches and strategic planning to build custom marketing solutions that are specifically designed for you.

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One-PagerGET NOTICED WITH HIGH SCHOOL ADVERTISING

Through high school ad placements, Glacier has the ability to put your brand and messaging directly in front of your target audience.

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One-PagerFIND YOUR IDEAL AUDIENCE

Glacier’s unique DSP allows specific audience targeting to ensure your brand is seen by the right people. We build custom campaigns around your unique content to minimize wasted impressions. 

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One-PagerDELIVERING DIGITAL SOLUTIONS

Our platform allows us to deliver multifaceted campaigns. If it’s digital, we can get results for you! Make every dollar in your budget count! Leverage Glacier’s DSP to reach youth across the web.

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White Paper2021 GEN Z MEDIA REPORT

Insights from over 1,400 high school students on the latest gen z media trends.

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Webinar TIKTOK ADVERTISING AND HIGHER EDUCATION

TikTok is exploding as one of the most popular social media platforms on earth. Now is the time to start building your presence if you haven't already. 

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One-PagerA PLATFORM WITH POWER

Our TikTok knowledge and ability to create strategic, targeted campaigns has led to an average internal CTR of 1.0%. We can do this—and more—for you.

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WebinarINFLUENCER MARKETING IN HIGHER EDUCATION

As a powerful and proven tactic for higher education institutions, it’s time for influencer marketing to take a permanent seat at the digital strategy table. 

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White Paper2020 HIGHER ED MARKETERS ROUNDUP

Insights from 187 higher education marketers on what media channels are performing best. 

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eBookHOW TO BUILD AN EFFECTIVE GEN Z MARKETING STRATEGY

Gen Z is constantly evolving along with the best tactics to reach them.

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eBookHIGH SCHOOL STUDENT LIFE IN 2020

Key takeaways from our roundtable with high school students in 2020.

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WebinarCONSUMER PRIVACY & THE FUTURE OF ADVERTISING

Privacy laws are changing rapidly and they are starting to have a significant impact on advertisers. 

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White Paper2020 GEN Z MEDIA REPORT

Academica Group and Glacier surveyed 1,397 high school students in January 2020 exploring high school students’ usage of marketing and branding resources for postsecondary institutions.

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eBookBUILDING AN EFFECTIVE DIGITAL STRATEGY DURING COVID-19

COVID-19 forced marketers to shift their strategy to a heavy digital emphasis. This eBook outlines all the best tactics to reach youth. 

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