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Resources

eBooks, Whitepapers, One-Pagers, Manuals

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White Paper GEN Z MEDIA REPORT USA 2022

Glacier teamed up with Decision Point Research to survey over 1,500 high school students across the USA on the marketing and brand factors that influence their higher-education decision-making process.

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White Paper GEN Z MEDIA REPORT CANADA 2022

Academica Group and Glacier have surveyed high school students on an annual basis to better understand the marketing and brand factors that influence their postsecondary decision-making processes and how they interact with marketing initiatives.

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One-Pager BRAND OVERVIEW

Our team of experts uses cutting-edge approaches and strategic planning to build custom marketing solutions that are specifically designed for you.

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One-Pager GET NOTICED WITH HIGH SCHOOL ADVERTISING

Through high school ad placements, Glacier has the ability to put your brand and messaging directly in front of your target audience.

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One-Pager FIND YOUR IDEAL AUDIENCE

Glacier’s unique DSP allows specific audience targeting to ensure your brand is seen by the right people. We build custom campaigns around your unique content to minimize wasted impressions. 

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One-Pager DELIVERING DIGITAL SOLUTIONS

Our platform allows us to deliver multifaceted campaigns. If it’s digital, we can get results for you! Make every dollar in your budget count! Leverage Glacier’s DSP to reach youth across the web.

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White Paper 2021 GEN Z MEDIA REPORT

Insights from over 1,400 high school students on the latest gen z media trends.

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Webinar TIKTOK ADVERTISING AND HIGHER EDUCATION

TikTok is exploding as one of the most popular social media platforms on earth. Now is the time to start building your presence if you haven't already. 

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One-Pager GET IN THE GAME

Glacier uses a cutting-edge approach to campaign creation and management. We custom build strategies and tactics that guarantee your brand and your message gets noticed by youth.

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One-Pager A PLATFORM WITH POWER

Our TikTok knowledge and ability to create strategic, targeted campaigns has led to an average internal CTR of 1.0%. We can do this—and more—for you.

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Webinar INFLUENCER MARKETING IN HIGHER EDUCATION

As a powerful and proven tactic for higher education institutions, it’s time for influencer marketing to take a permanent seat at the digital strategy table. 

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White Paper 2020 HIGHER ED MARKETERS ROUNDUP

Insights from 187 higher education marketers on what media channels are performing best. 

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eBook HOW TO BUILD AN EFFECTIVE GEN Z MARKETING STRATEGY

Gen Z is constantly evolving along with the best tactics to reach them.

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eBook HIGH SCHOOL STUDENT LIFE IN 2020

Key takeaways from our roundtable with high school students in 2020.

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Webinar CONSUMER PRIVACY & THE FUTURE OF ADVERTISING

Privacy laws are changing rapidly and they are starting to have a significant impact on advertisers. 

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White Paper 2020 GEN Z MEDIA REPORT

Academica Group and Glacier surveyed 1,397 high school students in January 2020 exploring high school students’ usage of marketing and branding resources for postsecondary institutions.

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eBook BUILDING AN EFFECTIVE DIGITAL STRATEGY DURING COVID-19

COVID-19 forced marketers to shift their strategy to a heavy digital emphasis. This eBook outlines all the best tactics to reach youth. 

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