- 5 min read -
As the way each generation consumes information changes, so do their preferences in terms of the type of content they would like to see. 75% of Gen Z’s want to convert their...
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- 4 min read -
Marketing to Gen Z: 7 Ad Platforms You May Not Know About
The exasperated grandfather was on to something.
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- 4 min read -
Is Instagram King of the Social Media Castle?
It all began as a $30 bribe. After all, how do you get a gaggle of Gen Zs (a handful of teens and a couple of young 20-year-olds) to...
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- 3 min read -
Gen Z and Snapchat: How, When, and Why They Use It
Is it possible that the world’s most popular social media platform for young people is actually underutilized by advertisers? No,...
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- 3 min read -
Why Authenticity is So Important to Gen Z
How do you make your brand seem more authentic for student recruitment? You don’t. You build an authentic brand from the very beginning.
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- 2 min read -
market your school with alumni influencers
In the quest to attract high-school students to your post-secondary institution, your marketing department needs to use strategies that...
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- 4 min read -
Generation Z and social media: New habits and changing marketing expectations
Generation Z, that cohort born between the mid-1990s and mid-2000s (though a future cottage industry...
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- 3 min read -