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How To Plan, Start, Grow And Maintain An Incredible TikTok Account At Your University

About the Episode

On this episode of Signals, Zach and Matt sit down with Joe DelNero from Colorado School of Mines to chat all about how to plan, start, and grow a TikTok account in higher ed. 

Joe discusses how he convinced his senior leaders that TikTok was worth investing in and shares several stories detailing the lessons he learned when first launching the account on what to do and what not to do when creating original content. 

Furthermore, Joe outlines the creative framework he uses to brainstorm and create new TikToks and shares thoughts on the balance between staying true to your institution’s brand while also respecting the culture of the platform. Tune in to hear Joe answer questions like:

  1. If you could build the best higher ed TikTok team from soup to nuts, how would you do so? What skillsets/budget do you think you need to make this happen?
  2. Talk to us about how you all approach your content strategy...who creates content, what’s the editorial review process like, and how closely are you watching trends?
  3. Walk us through how the conversation went when you, or one of your colleagues, first decided to pitch the idea of “starting a TikTok” to did you know it was time to do so?

You can connect with Joe on LinkedIn here and follow Colorado School of Mines on TikTok here.

Meet the Hosts

Zach Busekrus

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Zach is the Founder of Enrollify. He is also the Director of Growth at DD Agency — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and helping clients rank better on SEO. When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, trying out new virtual HIIT workouts, and adventuring across the globe with his wife!

Matt Diteljan


Matt is the Co-Founder and CEO of Glacier, the largest high school advertising network and the largest student influencer network in North America. Matt is an accomplished entrepreneur in the Media/Advertising industry and is always looking for new opportunities or crazy ideas. Matt is also very involved with the Entrepreneurs' Organization and helps in running EO's Accelerator program for the Calgary Chapter.