On this episode of Signals, Zach and Matt sit down with Joe DelNero from Colorado School of Mines to chat all about how to plan, start, and grow a TikTok account in higher ed. 

Joe discusses how he convinced his senior leaders that TikTok was worth investing in and shares several stories detailing the lessons he learned when first launching the account on what to do and what not to do when creating original content. 

Furthermore, Joe outlines the creative framework he uses to brainstorm and create new TikToks and shares thoughts on the balance between staying true to your institution’s brand while also respecting the culture of the platform. Tune in to hear Joe answer questions like:

1. If you could build the best higher ed TikTok team from soup to nuts, how would you do so? What skillsets/budget do you think you need to make this happen?
2. Talk to us about how you all approach your content strategy...who creates content, what’s the editorial review process like, and how closely are you watching trends?
3. Walk us through how the conversation went when you, or one of your colleagues, first decided to pitch the idea of “starting a TikTok” to leadership...how did you know it was time to do so?

You can connect with Joe on LinkedIn here and follow Colorado School of Mines on TikTok here.