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What Actually Influences Students On Snapchat — Strategies For Enrollment Marketers From Students

About the Episode

On this episode of Signals, Zach and Matt unpack what works and what doesn’t when it comes to using Snapchat for enrollment marketing.  

This episode of Signals is broken into two part one, Matt and Zach discuss the latest data around how students are using Snapchat to find, engage with, and share content, and how higher ed marketers and admissions professionals are using the platform to acquire new inquiries.

In the second part of the show, Zach interviews Callie Goodwin from Columbia International University. Callie is a higher ed social media strategist who currently serves as the Digital Marketing Manager at Columbia International University, where we chat about how to create great, compelling, and original content on Snapchat. 

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Meet the Hosts

Zach Busekrus

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Zach is the Founder of Enrollify. He is also the Director of Growth at DD Agency — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and helping clients rank better on SEO. When he's not in the office, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, trying out new virtual HIIT workouts, and adventuring across the globe with his wife!

Matt Diteljan


Matt is the Co-Founder and CEO of Glacier, the largest high school advertising network and the largest student influencer network in North America. Matt is an accomplished entrepreneur in the Media/Advertising industry and is always looking for new opportunities or crazy ideas. Matt is also very involved with the Entrepreneurs' Organization and helps in running EO's Accelerator program for the Calgary Chapter.