January 22, 2019

Working as an Influencer at an Open House Event:  Yi Nuo's Story

Guest Post, enrollment, higher education, Insider, influencers, student recruitment

- 6 min read -

Glacier Guest Post: Yi Nuo Cheng, High School Micro Influencer

Has your school worked with an influencer before? Are you curious to know what the process of involving influencers...

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December 4, 2018

How to Use Spring Campaign Ideas Year-Round | Glacier

student recruitment, higher education, Insider, enrollment, advertising, strategy

- 2 min read -

Apply spring marketing campaign strategies any time of year

We’ve explored the why, what, and how of executing a successful spring advertising campaign. Now let’s see how those...

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November 20, 2018

Popular Initiatives for Your School’s Spring Marketing Campaign | Glacier

student recruitment, higher education, Insider, enrollment, advertising, strategy

- 2 min read -

the essentials for a successful spring marketing campaign

Your post-secondary school is unique. Indeed, its unique qualities help it stand out in a crowded marketplace. But even...

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November 6, 2018

What a Spring Marketing Campaign Should Look Like | Glacier

student recruitment, higher education, Insider, enrollment, advertising, strategy

- 2 min read -

Boost student recruitment with a spring marketing campaign

Spring might not be the most traditional time to have a marketing campaign, but it’s still an excellent time to reach a...

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October 23, 2018

Increase Student Recruitment with A Spring Marketing Campaign | Glacier

student recruitment, higher education, Insider, enrollment, advertising, strategy

- 2 min read -

Boost student recruitment with a spring marketing campaign

Spring is the time of year when students' attention naturally turns towards a well-earned summer that typically doesn’t...

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October 10, 2018

Key Performance Indicators in Student Advertising Campaigns | Glacier

strategy, student recruitment, advertising, higher education, Insider, technology, KPIs

- 3 min read -

Measure your student advertising campaigns’ success with key performance indicators (KPIs)

When your educational institution launches an advertising campaign, you need to know how...

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September 25, 2018

How to Leverage Digital Ads to Increase Conversions | Glacier

strategy, gen z, student recruitment, enrollment, advertising, higher education

- 3 min read -

Digital ads: The gateway to stronger conversions

We live in an increasingly digital age with Generation Z, in particular, living their lives and interacting with the world...

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August 21, 2018

Programmatic Advertising in Higher-Ed Student Recruitment | Glacier

social media, strategy, student recruitment, higher education, programmatic advertising

- 3 min read -

Programmatic ads are helping universities and colleges optimize their student recruitment.

The audience for post-secondary institutions is more spread out than ever. Generation Z ...

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August 13, 2018

eduweb Digital Summit 2018 Sheds Light on Improving Student Recruitment | Glacier

social media, snapchat, instagram, influencers, strategy, student recruitment, higher education

- 3 min read -

Thanks to eduWeb Digital Summit, higher education institutions gain insight into improving student recruitment with share-worthy content.

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