June 19, 2019

Beyond Program Info: Why Student Life Matters in Advertising

advertising, gen z, influencers, social media, student recruitment

- 3 min read -

Beyond Program Info: Why Student Life Matters in Advertising

Higher education marketers agree that when it comes to student advertising, program information and location are...

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May 22, 2019

How Gen Z Wants Higher Education Institutions to Communicate

Insider, marketing, higher education, enrollment, gen z, strategy, student recruitment

- 4 min read -

How Gen Z Wants Higher Education Institutions to Communicate

Understanding Gen Z is a huge part of higher education marketing. Institutions, recruiters, and advertisers need to...

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May 8, 2019

Why Brand Awareness Is Important in Higher Ed Marketing

marketing, higher education, advertising, enrollment, student recruitment

- 3 min read -

Why Brand Awareness is Important in Higher Ed Marketing

When it comes to higher education marketing, strategies have changed drastically over the years. The rise of social media...

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May 1, 2019

Higher Education Marketing: Attracting Prospective Students

Insider, marketing, advertising, enrollment, strategy, student recruitment

- 3 min read -

Higher Education Marketing: How to Attract Prospective Students

Most higher education institutions have the same ultimate marketing goal; to increase applications and enrollments....

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April 17, 2019

To Raise Enrollment, Change Perceptions About Community College

marketing, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

To raise enrollment, change perceptions about Community College

You know how hard it is: trying to entice students to your community college under the general perception that at...

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April 10, 2019

Vivien Tse’s Insights for International Higher Education Recruitment

Insider, marketing, higher education, advertising, enrollment, strategy, student recruitment, Guest Post

- 5 min read -

An Insider Look at International Student Recruitment

Successful higher education marketing requires research, planning, and strategy. It’s an art that many marketers and student...

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February 26, 2019

Guest Post: An influencer campus tour at TRU

Insider, higher education, enrollment, influencers, student recruitment, Guest Post

- 2 min read -

Glacier Guest Post: An Influencer Campus Tour at Thompson Rivers University

If you're wondering what our high school micro influencers are busy with, keeping reading on. In this...

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January 22, 2019

Working as an Influencer at an Open House Event:  Yi Nuo's Story

Insider, higher education, enrollment, influencers, student recruitment, Guest Post

- 6 min read -

Glacier Guest Post: Yi Nuo Cheng, High School Micro Influencer

Has your school worked with an influencer before? Are you curious to know what the process of involving influencers...

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December 4, 2018

How to Use Spring Campaign Ideas Year-Round

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

Apply spring marketing campaign strategies any time of year

We’ve explored the why, what, and how of executing a successful spring advertising campaign. Now let’s see how those...

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November 20, 2018

Popular Initiatives for Your School’s Spring Marketing Campaign

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

the essentials for a successful spring marketing campaign

Your post-secondary school is unique. Indeed, its unique qualities help it stand out in a crowded marketplace. But even...

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