June 26, 2019

How to Optimize Your Ads and Landing Page

Insider, higher education, advertising, strategy, programmatic advertising, KPIs

   by Ben Oldale

- 4 min read -

Optimizing your Ads and Landing Page for Digital Campaign Success

As the consumer journey changes and each individual has access to many different digital channels...

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June 12, 2019

Common Questions [and Answers] about Digital & Social Media Advertising in Higher Education

Insider, marketing, advertising, social media, strategy, programmatic advertising

   by Dan O'Neil

- 4 min read -

Common Questions [and Answers] about Digital & Social Media Advertising in Higher Education

Our clients come from various types of higher education institutions:...

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June 5, 2019

Glacier’s High School Influencers: An Inside Look

Insider, higher education, gen z, influencers

- 3 min read -

Glacier's High School Influencers: An Inside Look

Has your university considered using influencers? Are you interested but unsure what the process is like?

Glacier connects...

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May 29, 2019

Spotify: Why it’s Effective in Reaching Gen Z’s

Insider, marketing, advertising, gen z, strategy, technology, spotify

  by Jamie Pragnell

- 3 min read -

Spotify: Why it's effective in reaching Gen Z's

One of the most common issues that comes up with our education clients is how to best reach high school...

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May 22, 2019

How Gen Z Wants Higher Education Institutions to Communicate

Insider, marketing, higher education, enrollment, gen z, strategy, student recruitment

- 4 min read -

How Gen Z Wants Higher Education Institutions to Communicate

Understanding Gen Z is a huge part of higher education marketing. Institutions, recruiters, and advertisers need to...

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May 1, 2019

Higher Education Marketing: Attracting Prospective Students

Insider, marketing, advertising, enrollment, strategy, student recruitment

- 3 min read -

Higher Education Marketing: How to Attract Prospective Students

Most higher education institutions have the same ultimate marketing goal; to increase applications and enrollments....

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April 24, 2019

Gen Z Expert Connor Blakley Shares Key Marketing Insights

Insider, content marketing, marketing, advertising, video content, gen z, social media, strategy

- 5 min read -

(photo from AdWeek)      

Gen Z Expert Connor Blakley Shares Key Marketing Strategies

Understanding and relating to Gen Z is one of the most important aspects of higher education...

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April 10, 2019

Vivien Tse’s Insights for International Higher Education Recruitment

Insider, marketing, higher education, advertising, enrollment, strategy, student recruitment, Guest Post

- 5 min read -

An Insider Look at International Student Recruitment

Successful higher education marketing requires research, planning, and strategy. It’s an art that many marketers and student...

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February 26, 2019

Guest Post: An influencer campus tour at TRU

Insider, higher education, enrollment, influencers, student recruitment, Guest Post

- 2 min read -

Glacier Guest Post: An Influencer Campus Tour at Thompson Rivers University

If you're wondering what our high school micro influencers are busy with, keeping reading on. In this...

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January 22, 2019

Working as an Influencer at an Open House Event:  Yi Nuo's Story

Insider, higher education, enrollment, influencers, student recruitment, Guest Post

- 6 min read -

Glacier Guest Post: Yi Nuo Cheng, High School Micro Influencer

Has your school worked with an influencer before? Are you curious to know what the process of involving influencers...

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