November 26, 2019

YOUR Campaign KPIs and What They Mean

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 5 min read - 

Times were certainly easier as a marketer before the dawn of digital advertising and the seemingly endless measurement KPIs that came along with it. Traditional advertising tactics...

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November 6, 2019

Frequently Asked Questions in Influencer Marketing Part 2

marketing, higher education, enrollment, gen z, strategy, technology

- 4 min read - 

In my first blog post I spoke about why you should consider utilizing influencer marketing and if it was possible to do it yourself. I have just scratched the surface when it comes...

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October 22, 2019

Marketing to Gen Z After Video killed the Radio Star

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 5 min read - 

Video may have killed the radio star[1] a generation (or two) ago.

But who knew this dastardly villain was a serial killer all along?

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October 16, 2019

Where Gen Z’s Are Learning About Your Institution

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 5 min read - 

What Social Media Sites Are Students Searching for Higher Education?

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October 10, 2019

How to align your content with your marketing strategy

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 6 min read - 

As the recruitment season fast approaches and strategies start to come into place, there comes the next question… What type of content do we build?

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September 10, 2019

Best Ways To Get Your Message To High School Students

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 7 min read - 

As the generation born in 1995 or later, Gen-Z is well on its way to becoming a powerful consumer segment, and is a vital demographic for higher education institutions. While the...

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May 22, 2019

How Gen Z Wants Higher Education Institutions to Communicate

Insider, marketing, higher education, enrollment, gen z, strategy, student recruitment

- 4 min read -

How Gen Z Wants Higher Education Institutions to Communicate

Understanding Gen Z is a huge part of higher education marketing. Institutions, recruiters, and advertisers need to...

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May 8, 2019

Why Brand Awareness Is Important in Higher Ed Marketing

marketing, higher education, Advertising, enrollment, student recruitment

- 3 min read -

Why Brand Awareness is Important in Higher Ed Marketing

When it comes to higher education marketing, strategies have changed drastically over the years. The rise of social media...

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May 1, 2019

Higher Education Marketing: Attracting Prospective Students

Insider, marketing, Advertising, enrollment, strategy, student recruitment

- 3 min read -

Higher Education Marketing: How to Attract Prospective Students

Most higher education institutions have the same ultimate marketing goal; to increase applications and enrollments....

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April 17, 2019

To Raise Enrollment, Change Perceptions About Community College

marketing, higher education, Advertising, enrollment, strategy, student recruitment

- 2 min read -

To raise enrollment, change perceptions about Community College

You know how hard it is: trying to entice students to your community college under the general perception that at...

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