November 26, 2019

YOUR Campaign KPIs and What They Mean

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 5 min read -

Times were certainly easier as a marketer before the dawn of digital advertising and the seemingly endless measurement KPIs that came along with it. Traditional advertising tactics...

November 6, 2019

Frequently Asked Questions in Influencer Marketing Part 2

marketing, higher education, enrollment, gen z, strategy, technology

- 4 min read -

In my first blog post I spoke about why you should consider utilizing influencer marketing and if it was possible to do it yourself. I have just scratched the surface when it comes...

October 22, 2019

Marketing to Gen Z After Video killed the Radio Star

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 5 min read -

Video may have killed the radio star[1] a generation (or two) ago.

But who knew this dastardly villain was a serial killer all along?

October 16, 2019

Where Gen Z’s Are Learning About Your Institution

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 5 min read -

What Social Media Sites Are Students Searching for Higher Education?

October 10, 2019

How to align your content with your marketing strategy

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 6 min read -

As the recruitment season fast approaches and strategies start to come into place, there comes the next question… What type of content do we build?

September 10, 2019

Best Ways To Get Your Message To High School Students

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 7 min read -

As the generation born in 1995 or later, Gen-Z is well on its way to becoming a powerful consumer segment, and is a vital demographic for higher education institutions. While the...

September 4, 2019

3 key advertising trends in 2019

Advertising, strategy, technology

- 3 min read -

As an Account Strategist who helps build advertising strategies for colleges and universities across North America at Glacier, I keep a close finger on the pulse in terms of what...

August 30, 2019

How to optimize your ad spend on social media when targeting Gen Z's

Advertising, instagram, programmatic advertising, technology

- 5 min read -

As the way each generation consumes information changes, so do their preferences in terms of the type of content they would like to see. 75% of Gen Z’s want to convert their...

August 21, 2019