- 4 min read -
As the first generation born into a digital era, Gen Zs have been able to access and process information at an unparalleled rate through platforms considered ‘new’ or...
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- 5 min read -
Times were certainly easier as a marketer before the dawn of digital advertising and the seemingly endless measurement KPIs that came along with it. Traditional advertising tactics...
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- 4 min read -
In my first blog post I spoke about why you should consider utilizing influencer marketing and if it was possible to do it yourself. I have just scratched the surface when it comes...
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- 5 min read -
Video may have killed the radio star[1] a generation (or two) ago.
But who knew this dastardly villain was a serial killer all along?
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- 6 min read -
As the recruitment season fast approaches and strategies start to come into place, there comes the next question… What type of content do we build?
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- 7 min read -
As the generation born in 1995 or later, Gen-Z is well on its way to becoming a powerful consumer segment, and is a vital demographic for higher education institutions. While the...
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- 3 min read -
As an Account Strategist who helps build advertising strategies for colleges and universities across North America at Glacier, I keep a close finger on the pulse in terms of what...
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- 5 min read -
As the way each generation consumes information changes, so do their preferences in terms of the type of content they would like to see. 75% of Gen Z’s want to convert their...
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- 4 min read -
Marketing to Gen Z: 7 Ad Platforms You May Not Know About
The exasperated grandfather was on to something.
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