May 29, 2019

Spotify: Why it’s Effective in Reaching Gen Z’s

Insider, marketing, advertising, gen z, strategy, technology, spotify

  by Jamie Pragnell

- 3 min read -

Spotify: Why it's effective in reaching Gen Z's

One of the most common issues that comes up with our education clients is how to best reach high school...

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December 12, 2018

Your Fall Advertising Campaign: Analytics & Insights

marketing, advertising, strategy, programmatic advertising, technology, KPIs

- 2 min read -

Your fall advertising campaign: Analytics & insights

The fall has wrapped up. The school applications are in. The admissions have been made.

Your seasonal campaign has come to an...

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October 10, 2018

Key Performance Indicators in Student Advertising Campaigns

Insider, higher education, advertising, strategy, student recruitment, technology, KPIs

- 3 min read -

Measure your student advertising campaigns’ success with key performance indicators (KPIs)

When your educational institution launches an advertising campaign, you need to know how...

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April 3, 2018

3 Ways to Engage Gen Z's with Content

Insider, content marketing, marketing, higher education, video content, gen z, strategy, technology

Just about every community college across the country was at the National Council for Marketing & Public Relations (NCMPR) conference, which delivered yet another wealth of information this year...

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January 26, 2018

Do Billboards Have Eyes?

advertising, technology

Are you watching advertisements or are they really watching you!?

For any other sci-fi geeks out there, I am sure you remember the scene in the 2002 cult classic Minority Report where Tom Cruise...

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