June 26, 2019

How to Optimize Your Ads and Landing Page

Insider, higher education, advertising, strategy, programmatic advertising, KPIs

   by Ben Oldale

- 4 min read -

Optimizing your Ads and Landing Page for Digital Campaign Success

As the consumer journey changes and each individual has access to many different digital channels...

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June 5, 2019

Glacier’s High School Influencers: An Inside Look

Insider, higher education, gen z, influencers

- 3 min read -

Glacier's High School Influencers: An Inside Look

Has your university considered using influencers? Are you interested but unsure what the process is like?

Glacier connects...

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May 22, 2019

How Gen Z Wants Higher Education Institutions to Communicate

Insider, marketing, higher education, enrollment, gen z, strategy, student recruitment

- 4 min read -

How Gen Z Wants Higher Education Institutions to Communicate

Understanding Gen Z is a huge part of higher education marketing. Institutions, recruiters, and advertisers need to...

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May 15, 2019

High School Posters: Out-of-Home (OOH) Ads That Work

higher education, advertising, gen z, influencers, strategy

- 3 min read -

Advertising to Gen Zs? Make Your OOH Ads Work

When drawing Gen Z students’ attention to your post-secondary institution, the non-digital world of out-of-home (OOH) ads offers a lot...

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May 8, 2019

Why Brand Awareness Is Important in Higher Ed Marketing

marketing, higher education, advertising, enrollment, student recruitment

- 3 min read -

Why Brand Awareness is Important in Higher Ed Marketing

When it comes to higher education marketing, strategies have changed drastically over the years. The rise of social media...

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April 17, 2019

To Raise Enrollment, Change Perceptions About Community College

marketing, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

To raise enrollment, change perceptions about Community College

You know how hard it is: trying to entice students to your community college under the general perception that at...

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April 10, 2019

Vivien Tse’s Insights for International Higher Education Recruitment

Insider, marketing, higher education, advertising, enrollment, strategy, student recruitment, Guest Post

- 5 min read -

An Insider Look at International Student Recruitment

Successful higher education marketing requires research, planning, and strategy. It’s an art that many marketers and student...

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April 3, 2019

Breaking away from the crowd and separating yourself from the competition

marketing, higher education, advertising, influencers, social media, strategy, programmatic advertising

- 2 min read -

Breaking Away From the Crowd & Separating Yourself from the Competition

For college recruiters, the ultimate prize is the high quality student. You want them, you know where they...

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February 26, 2019

Guest Post: An influencer campus tour at TRU

Insider, higher education, enrollment, influencers, student recruitment, Guest Post

- 2 min read -

Glacier Guest Post: An Influencer Campus Tour at Thompson Rivers University

If you're wondering what our high school micro influencers are busy with, keeping reading on. In this...

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January 22, 2019

Working as an Influencer at an Open House Event:  Yi Nuo's Story

Insider, higher education, enrollment, influencers, student recruitment, Guest Post

- 6 min read -

Glacier Guest Post: Yi Nuo Cheng, High School Micro Influencer

Has your school worked with an influencer before? Are you curious to know what the process of involving influencers...

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