April 17, 2019

To Raise Enrollment, Change Perceptions About Community College

marketing, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

To raise enrollment, change perceptions about Community College

You know how hard it is: trying to entice students to your community college under the general perception that at...

Read More

April 10, 2019

Vivien Tse’s Insights for International Higher Education Recruitment

Insider, marketing, higher education, advertising, enrollment, strategy, student recruitment, Guest Post

- 5 min read -

An Insider Look at International Student Recruitment

Successful higher education marketing requires research, planning, and strategy. It’s an art that many marketers and student...

Read More

April 3, 2019

Breaking away from the crowd and separating yourself from the competition

marketing, higher education, advertising, influencers, social media, strategy, programmatic advertising

- 2 min read -

Breaking Away From the Crowd & Separating Yourself from the Competition

For college recruiters, the ultimate prize is the high quality student. You want them, you know where they...

Read More

February 26, 2019

Guest Post: An influencer campus tour at TRU

Insider, higher education, enrollment, influencers, student recruitment, Guest Post

- 2 min read -

Glacier Guest Post: An Influencer Campus Tour at Thompson Rivers University

If you're wondering what our high school micro influencers are busy with, keeping reading on. In this...

Read More

January 22, 2019

Working as an Influencer at an Open House Event:  Yi Nuo's Story

Insider, higher education, enrollment, influencers, student recruitment, Guest Post

- 6 min read -

Glacier Guest Post: Yi Nuo Cheng, High School Micro Influencer

Has your school worked with an influencer before? Are you curious to know what the process of involving influencers...

Read More

December 4, 2018

How to Use Spring Campaign Ideas Year-Round

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

Apply spring marketing campaign strategies any time of year

We’ve explored the why, what, and how of executing a successful spring advertising campaign. Now let’s see how those...

Read More

November 27, 2018

Market Your School with Alumni Influencers

marketing, higher education, advertising, influencers, strategy, snapchat, instagram

- 2 min read -

market your school with alumni influencers

In the quest to attract high-school students to your post-secondary institution, your marketing department needs to use strategies that...

Read More

November 20, 2018

Popular Initiatives for Your School’s Spring Marketing Campaign

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

the essentials for a successful spring marketing campaign

Your post-secondary school is unique. Indeed, its unique qualities help it stand out in a crowded marketplace. But even...

Read More

November 13, 2018

Create a Student Advertising Campaign with a Small Team

Insider, marketing, higher education, advertising, gen z, strategy

- 3 min read -

how to create student advertising campaigns with a small team & minimal budget

When it comes to a student advertising campaign, you always wish you had more time and a bigger...

Read More

November 6, 2018

What a Spring Marketing Campaign Should Look Like | Glacier

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

Boost student recruitment with a spring marketing campaign

Spring might not be the most traditional time to have a marketing campaign, but it’s still an excellent time to reach a...

Read More