November 26, 2019

YOUR Campaign KPIs and What They Mean

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 5 min read - 

Times were certainly easier as a marketer before the dawn of digital advertising and the seemingly endless measurement KPIs that came along with it. Traditional advertising tactics...

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October 22, 2019

Marketing to Gen Z After Video killed the Radio Star

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 5 min read - 

Video may have killed the radio star[1] a generation (or two) ago.

But who knew this dastardly villain was a serial killer all along?

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October 16, 2019

Where Gen Z’s Are Learning About Your Institution

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 5 min read - 

What Social Media Sites Are Students Searching for Higher Education?

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October 10, 2019

How to align your content with your marketing strategy

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 6 min read - 

As the recruitment season fast approaches and strategies start to come into place, there comes the next question… What type of content do we build?

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September 10, 2019

Best Ways To Get Your Message To High School Students

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 7 min read - 

As the generation born in 1995 or later, Gen-Z is well on its way to becoming a powerful consumer segment, and is a vital demographic for higher education institutions. While the...

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April 10, 2019

Vivien Tse’s Insights for International Higher Education Recruitment

Insider, marketing, higher education, Advertising, enrollment, strategy, student recruitment, Guest Post

- 5 min read -

An Insider Look at International Student Recruitment

Successful higher education marketing requires research, planning, and strategy. It’s an art that many marketers and student...

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February 26, 2019

Guest Post: An influencer campus tour at TRU

Insider, higher education, enrollment, influencers, student recruitment, Guest Post

- 2 min read -

Glacier Guest Post: An Influencer Campus Tour at Thompson Rivers University

If you're wondering what our high school micro influencers are busy with, keeping reading on. In this...

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January 22, 2019

Working as an Influencer at an Open House Event:  Yi Nuo's Story

Insider, higher education, enrollment, influencers, student recruitment, Guest Post

- 6 min read -

Glacier Guest Post: Yi Nuo Cheng, High School Micro Influencer

Has your school worked with an influencer before? Are you curious to know what the process of involving influencers...

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