November 13, 2018

Create a Student Advertising Campaign with a Small Team

Insider, marketing, higher education, advertising, gen z, strategy

- 3 min read -

how to create student advertising campaigns with a small team & minimal budget

When it comes to a student advertising campaign, you always wish you had more time and a bigger...

Read More

November 6, 2018

What a Spring Marketing Campaign Should Look Like

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

Boost student recruitment with a spring marketing campaign

Spring might not be the most traditional time to have a marketing campaign, but it’s still an excellent time to reach a...

Read More

October 30, 2018

Youth Marketing: How to Advertise Your School to Gen Zs

Insider, marketing, higher education, advertising, gen z, strategy

- 3 min read -

how to advertise to generation z

Generation Z is turning the advertising world upside down. As the first generation of digital natives, their media consumption habits differ a...

Read More

October 23, 2018

Increase Student Recruitment with A Spring Marketing Campaign

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

Boost student recruitment with a spring marketing campaign

Spring is the time of year when students' attention naturally turns towards a well-earned summer that typically doesn’t...

Read More

October 10, 2018

Key Performance Indicators in Student Advertising Campaigns

Insider, higher education, advertising, strategy, student recruitment, technology, KPIs

- 3 min read -

Measure your student advertising campaigns’ success with key performance indicators (KPIs)

When your educational institution launches an advertising campaign, you need to know how...

Read More

September 25, 2018

How to Leverage Digital Ads to Increase Conversions

higher education, advertising, enrollment, gen z, strategy, student recruitment

- 3 min read -

Digital ads: The gateway to stronger conversions

We live in an increasingly digital age with Generation Z, in particular, living their lives and interacting with the world...

Read More

September 11, 2018

Gen Z and Social Media: Insights for Marketing

gen z, social media, strategy, snapchat, instagram, programmatic advertising

- 4 min read -

Generation Z and social media: New habits and changing marketing expectations

Generation Z, that cohort born between the mid-1990s and mid-2000s (though a future cottage industry...

Read More

August 21, 2018

Programmatic Advertising in Higher-Ed Student Recruitment

higher education, social media, strategy, student recruitment, programmatic advertising

- 3 min read -

Programmatic ads are helping universities and colleges optimize their student recruitment.

The audience for post-secondary institutions is more spread out than ever. Generation Z ...

Read More

August 13, 2018

eduweb Digital Summit 2018 Sheds Light on Improving Student Recruitment

higher education, influencers, social media, strategy, snapchat, instagram, student recruitment

- 3 min read -

Thanks to eduWeb Digital Summit, higher education institutions gain insight into improving student recruitment with share-worthy content.

Read More

August 8, 2018

The Rise of Gen Z Influencers & What it Means for Brands

content marketing, marketing, higher education, advertising, gen z, influencers

- 2 min read -

As brands try to target Gen Z and their financial influence, roughly estimated at $29 to $143 billion in direct spending by 2020, there are a few things to keep in mind. This new...

Read More