June 12, 2019

Common Questions [and Answers] about Digital & Social Media Advertising in Higher Education

Insider, marketing, advertising, social media, strategy, programmatic advertising

   by Dan O'Neil

- 4 min read -

Common Questions [and Answers] about Digital & Social Media Advertising in Higher Education

Our clients come from various types of higher education institutions:...

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June 5, 2019

Glacier’s High School Influencers: An Inside Look

Insider, higher education, gen z, influencers

- 3 min read -

Glacier's High School Influencers: An Inside Look

Has your university considered using influencers? Are you interested but unsure what the process is like?

Glacier connects...

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May 29, 2019

Spotify: Why it’s Effective in Reaching Gen Z’s

Insider, marketing, advertising, gen z, strategy, technology, spotify

  by Jamie Pragnell

- 3 min read -

Spotify: Why it's effective in reaching Gen Z's

One of the most common issues that comes up with our education clients is how to best reach high school...

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May 22, 2019

How Gen Z Wants Higher Education Institutions to Communicate

Insider, marketing, higher education, enrollment, gen z, strategy, student recruitment

- 4 min read -

How Gen Z Wants Higher Education Institutions to Communicate

Understanding Gen Z is a huge part of higher education marketing. Institutions, recruiters, and advertisers need to...

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May 15, 2019

High School Posters: Out-of-Home (OOH) Ads That Work

higher education, advertising, gen z, influencers, strategy

- 3 min read -

Advertising to Gen Zs? Make Your OOH Ads Work

When drawing Gen Z students’ attention to your post-secondary institution, the non-digital world of out-of-home (OOH) ads offers a lot...

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May 8, 2019

Why Brand Awareness Is Important in Higher Ed Marketing

marketing, higher education, advertising, enrollment, student recruitment

- 3 min read -

Why Brand Awareness is Important in Higher Ed Marketing

When it comes to higher education marketing, strategies have changed drastically over the years. The rise of social media...

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May 1, 2019

Higher Education Marketing: Attracting Prospective Students

Insider, marketing, advertising, enrollment, strategy, student recruitment

- 3 min read -

Higher Education Marketing: How to Attract Prospective Students

Most higher education institutions have the same ultimate marketing goal; to increase applications and enrollments....

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April 24, 2019

Gen Z Expert Connor Blakley Shares Key Marketing Insights

Insider, content marketing, marketing, advertising, video content, gen z, social media, strategy

- 5 min read -

(photo from AdWeek)      

Gen Z Expert Connor Blakley Shares Key Marketing Strategies

Understanding and relating to Gen Z is one of the most important aspects of higher education...

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April 17, 2019

To Raise Enrollment, Change Perceptions About Community College

marketing, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

To raise enrollment, change perceptions about Community College

You know how hard it is: trying to entice students to your community college under the general perception that at...

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April 10, 2019

Vivien Tse’s Insights for International Higher Education Recruitment

Insider, marketing, higher education, advertising, enrollment, strategy, student recruitment, Guest Post

- 5 min read -

An Insider Look at International Student Recruitment

Successful higher education marketing requires research, planning, and strategy. It’s an art that many marketers and student...

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