December 12, 2018

Your Fall Advertising Campaign: Analytics & Insights | Glacier

advertising, strategy, marketing, KPIs, programmatic advertising, technology

- 2 min read -

Your fall advertising campaign: Analytics & insights

The fall has wrapped up. The school applications are in. The admissions have been made.

Your seasonal campaign has come to an...

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December 4, 2018

How to Use Spring Campaign Ideas Year-Round | Glacier

student recruitment, higher education, Insider, enrollment, advertising, strategy

- 2 min read -

Apply spring marketing campaign strategies any time of year

We’ve explored the why, what, and how of executing a successful spring advertising campaign. Now let’s see how those...

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November 27, 2018

Market Your School with Alumni Influencers | Glacier

higher education, advertising, strategy, marketing, influencers, snapchat, instagram

- 2 min read -

market your school with alumni influencers

In the quest to attract high-school students to your post-secondary institution, your marketing department needs to use strategies that...

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November 20, 2018

Popular Initiatives for Your School’s Spring Marketing Campaign | Glacier

student recruitment, higher education, Insider, enrollment, advertising, strategy

- 2 min read -

the essentials for a successful spring marketing campaign

Your post-secondary school is unique. Indeed, its unique qualities help it stand out in a crowded marketplace. But even...

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November 13, 2018

Create a Student Advertising Campaign with a Small Team | Glacier

higher education, Insider, advertising, strategy, gen z, marketing

- 3 min read -

how to create student advertising campaigns with a small team & minimal budget

When it comes to a student advertising campaign, you always wish you had more time and a bigger...

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November 6, 2018

What a Spring Marketing Campaign Should Look Like | Glacier

student recruitment, higher education, Insider, enrollment, advertising, strategy

- 2 min read -

Boost student recruitment with a spring marketing campaign

Spring might not be the most traditional time to have a marketing campaign, but it’s still an excellent time to reach a...

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October 30, 2018

Youth Marketing: How to Advertise Your School to Gen Zs | Glacier

higher education, Insider, advertising, strategy, gen z, marketing

- 3 min read -

how to advertise to generation z

Generation Z is turning the advertising world upside down. As the first generation of digital natives, their media consumption habits differ a...

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October 23, 2018

Increase Student Recruitment with A Spring Marketing Campaign | Glacier

student recruitment, higher education, Insider, enrollment, advertising, strategy

- 2 min read -

Boost student recruitment with a spring marketing campaign

Spring is the time of year when students' attention naturally turns towards a well-earned summer that typically doesn’t...

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October 10, 2018

Key Performance Indicators in Student Advertising Campaigns | Glacier

strategy, student recruitment, advertising, higher education, Insider, technology, KPIs

- 3 min read -

Measure your student advertising campaigns’ success with key performance indicators (KPIs)

When your educational institution launches an advertising campaign, you need to know how...

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September 25, 2018

How to Leverage Digital Ads to Increase Conversions | Glacier

strategy, gen z, student recruitment, enrollment, advertising, higher education

- 3 min read -

Digital ads: The gateway to stronger conversions

We live in an increasingly digital age with Generation Z, in particular, living their lives and interacting with the world...

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