- 3 min read -
how to create student advertising campaigns with a small team & minimal budget
When it comes to a student advertising campaign, you always wish you had more time and a bigger...
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- 2 min read -
Boost student recruitment with a spring marketing campaign
Spring might not be the most traditional time to have a marketing campaign, but it’s still an excellent time to reach a...
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- 3 min read -
how to advertise to generation z
Generation Z is turning the advertising world upside down. As the first generation of digital natives, their media consumption habits differ a...
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- 2 min read -
Boost student recruitment with a spring marketing campaign
Spring is the time of year when students' attention naturally turns towards a well-earned summer that typically doesn’t...
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- 3 min read -
Measure your student advertising campaigns’ success with key performance indicators (KPIs)
When your educational institution launches an advertising campaign, you need to know how...
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- 3 min read -
Digital ads: The gateway to stronger conversions
We live in an increasingly digital age with Generation Z, in particular, living their lives and interacting with the world...
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- 4 min read -
Generation Z and social media: New habits and changing marketing expectations
Generation Z, that cohort born between the mid-1990s and mid-2000s (though a future cottage industry...
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- 3 min read -
Programmatic ads are helping universities and colleges optimize their student recruitment.
The audience for post-secondary institutions is more spread out than ever. Generation Z ...
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- 3 min read -
Thanks to eduWeb Digital Summit, higher education institutions gain insight into improving student recruitment with share-worthy content.
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- 2 min read -
As brands try to target Gen Z and their financial influence, roughly estimated at $29 to $143 billion in direct spending by 2020, there are a few things to keep in mind. This new...
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