- 4 min read -
How Gen Z Wants Higher Education Institutions to Communicate
Understanding Gen Z is a huge part of higher education marketing. Institutions, recruiters, and advertisers need to...
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- 3 min read -
Advertising to Gen Zs? Make Your OOH Ads Work
When drawing Gen Z students’ attention to your post-secondary institution, the non-digital world of out-of-home (OOH) ads offers a lot...
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- 3 min read -
Why Brand Awareness is Important in Higher Ed Marketing
When it comes to higher education marketing, strategies have changed drastically over the years. The rise of social media...
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- 3 min read -
Higher Education Marketing: How to Attract Prospective Students
Most higher education institutions have the same ultimate marketing goal; to increase applications and enrollments....
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- 2 min read -
To raise enrollment, change perceptions about Community College
You know how hard it is: trying to entice students to your community college under the general perception that at...
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- 5 min read -
An Insider Look at International Student Recruitment
Successful higher education marketing requires research, planning, and strategy. It’s an art that many marketers and student...
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- 2 min read -
Breaking Away From the Crowd & Separating Yourself from the Competition
For college recruiters, the ultimate prize is the high quality student. You want them, you know where they...
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- 2 min read -
Glacier Guest Post: An Influencer Campus Tour at Thompson Rivers University
If you're wondering what our high school micro influencers are busy with, keeping reading on. In this...
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- 6 min read -
Glacier Guest Post: Yi Nuo Cheng, High School Micro Influencer
Has your school worked with an influencer before? Are you curious to know what the process of involving influencers...
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