- 3 min read -
As an Account Strategist who helps build advertising strategies for colleges and universities across North America at Glacier, I keep a close finger on the pulse in terms of what...
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- 5 min read -
As the way each generation consumes information changes, so do their preferences in terms of the type of content they would like to see. 75% of Gen Z’s want to convert their...
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- 4 min read -
Marketing to Gen Z: 7 Ad Platforms You May Not Know About
The exasperated grandfather was on to something.
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by Taylor Allan
- 4 min read -
Frequently Asked Questions in Influencer Marketing
So you’ve heard of this new thing called influencer marketing, and are wondering how it can help you achieve...
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- 4 min read -
Is Instagram King of the Social Media Castle?
It all began as a $30 bribe. After all, how do you get a gaggle of Gen Zs (a handful of teens and a couple of young 20-year-olds) to...
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- 3 min read -
Gen Z and Snapchat: How, When, and Why They Use It
Is it possible that the world’s most popular social media platform for young people is actually underutilized by advertisers? No,...
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by Ian Feil
- 3 min read -
Podcast advertising
It seems like yesterday that I was tuning into my first episode of the Joe Rogan podcast… fast forward 38 episodes and I’m still excited to...
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by Jordan Garcha
- 4 min read -
Why Your Website is Key in Converting Prospects into Students
A good marketing campaign is built around three stages: awareness, engagement and conversion....
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- 3 min read -
Why Authenticity is So Important to Gen Z
How do you make your brand seem more authentic for student recruitment? You don’t. You build an authentic brand from the very beginning.
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by Ben Oldale
- 4 min read -
Optimizing your Ads and Landing Page for Digital Campaign Success
As the consumer journey changes and each individual has access to many different digital channels...
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