February 26, 2019

Guest Post: An influencer campus tour at TRU

Insider, higher education, enrollment, influencers, student recruitment, Guest Post

- 2 min read -

Glacier Guest Post: An Influencer Campus Tour at Thompson Rivers University

If you're wondering what our high school micro influencers are busy with, keeping reading on. In this...

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January 22, 2019

Working as an Influencer at an Open House Event:  Yi Nuo's Story

Insider, higher education, enrollment, influencers, student recruitment, Guest Post

- 6 min read -

Glacier Guest Post: Yi Nuo Cheng, High School Micro Influencer

Has your school worked with an influencer before? Are you curious to know what the process of involving influencers...

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December 12, 2018

Your Fall Advertising Campaign: Analytics & Insights | Glacier

marketing, advertising, strategy, programmatic advertising, technology, KPIs

- 2 min read -

Your fall advertising campaign: Analytics & insights

The fall has wrapped up. The school applications are in. The admissions have been made.

Your seasonal campaign has come to an...

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December 4, 2018

How to Use Spring Campaign Ideas Year-Round | Glacier

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

Apply spring marketing campaign strategies any time of year

We’ve explored the why, what, and how of executing a successful spring advertising campaign. Now let’s see how those...

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November 27, 2018

Market Your School with Alumni Influencers | Glacier

marketing, higher education, advertising, influencers, strategy, snapchat, instagram

- 2 min read -

market your school with alumni influencers

In the quest to attract high-school students to your post-secondary institution, your marketing department needs to use strategies that...

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November 20, 2018

Popular Initiatives for Your School’s Spring Marketing Campaign | Glacier

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

the essentials for a successful spring marketing campaign

Your post-secondary school is unique. Indeed, its unique qualities help it stand out in a crowded marketplace. But even...

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November 13, 2018

Create a Student Advertising Campaign with a Small Team | Glacier

Insider, marketing, higher education, advertising, gen z, strategy

- 3 min read -

how to create student advertising campaigns with a small team & minimal budget

When it comes to a student advertising campaign, you always wish you had more time and a bigger...

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November 6, 2018

What a Spring Marketing Campaign Should Look Like | Glacier

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

Boost student recruitment with a spring marketing campaign

Spring might not be the most traditional time to have a marketing campaign, but it’s still an excellent time to reach a...

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October 30, 2018

Youth Marketing: How to Advertise Your School to Gen Zs | Glacier

Insider, marketing, higher education, advertising, gen z, strategy

- 3 min read -

how to advertise to generation z

Generation Z is turning the advertising world upside down. As the first generation of digital natives, their media consumption habits differ a...

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October 23, 2018

Increase Student Recruitment with A Spring Marketing Campaign | Glacier

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

Boost student recruitment with a spring marketing campaign

Spring is the time of year when students' attention naturally turns towards a well-earned summer that typically doesn’t...

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