September 4, 2019

3 key advertising trends in 2019

advertising, strategy, technology

- 3 min read - 

As an Account Strategist who helps build advertising strategies for colleges and universities across North America at Glacier, I keep a close finger on the pulse in terms of what...

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August 30, 2019

How to optimize your ad spend on social media when targeting Gen Z's

advertising, instagram, programmatic advertising, technology

- 5 min read -

As the way each generation consumes information changes, so do their preferences in terms of the type of content they would like to see. 75% of Gen Z’s want to convert their...

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August 21, 2019

Marketing to Gen Z: 7 Ad Platforms You May Not Know About

advertising, snapchat, instagram, programmatic advertising, technology, spotify

- 4 min read -

Marketing to Gen Z: 7 Ad Platforms You May Not Know About

The exasperated grandfather was on to something.

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August 14, 2019

Frequently Asked Questions in Influencer Marketing

Insider, content marketing, marketing, influencers, social media, strategy

  by Taylor Allan

- 4 min read -

Frequently Asked Questions in Influencer Marketing

So you’ve heard of this new thing called influencer marketing, and are wondering how it can help you achieve...

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August 7, 2019

Is Instagram King of the Social Media Castle?

content marketing, higher education, advertising, gen z, social media, strategy, snapchat, instagram

- 4 min read -

Is Instagram King of the Social Media Castle?

It all began as a $30 bribe. After all, how do you get a gaggle of Gen Zs (a handful of teens and a couple of young 20-year-olds) to...

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July 24, 2019

Gen Z and Snapchat: How, When, and Why They Use it

content marketing, higher education, advertising, gen z, social media, strategy, snapchat, instagram

- 3 min read -

Gen Z and Snapchat: How, When, and Why They Use It

Is it possible that the world’s most popular social media platform for young people is actually underutilized by advertisers? No,...

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July 17, 2019

Podcast Advertising: What You Should Know

Insider, marketing, advertising, technology, KPIs

     by Ian Feil

- 3 min read -

Podcast advertising

It seems like yesterday that I was tuning into my first episode of the Joe Rogan podcast… fast forward 38 episodes and I’m still excited to...

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July 10, 2019

Why Your Website Is Key in Converting Prospects Into Students

Insider, content marketing, marketing, higher education, advertising

   by Jordan Garcha

- 4 min read -

Why Your Website is Key in Converting Prospects into Students

A good marketing campaign is built around three stages: awareness, engagement and conversion....

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July 3, 2019

Why Authenticity is So Important in Recruiting Gen Z Students

content marketing, higher education, advertising, gen z, social media, strategy, snapchat, instagram

- 3 min read -

Why Authenticity is So Important to Gen Z

How do you make your brand seem more authentic for student recruitment? You don’t. You build an authentic brand from the very beginning.

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June 26, 2019

How to Optimize Your Ads and Landing Page

Insider, higher education, advertising, strategy, programmatic advertising, KPIs

   by Ben Oldale

- 4 min read -

Optimizing your Ads and Landing Page for Digital Campaign Success

As the consumer journey changes and each individual has access to many different digital channels...

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