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UNIVERSITY OF PRINCE EDWARD ISLAND
Improving Institutional Growth Rate from -2.7 YOY to +112.8 YOY at the University of Prince Edward Island
100%
increase in daily student leads
+115.5
YOY institutional growth rate
CAMPAIGN INFORMATION
Glacier worked closely with the University of Prince Edward Island (UPEI) to build a digital marketing campaign leveraging Glaciers' programmatic platform. A combination of static display ads and video ads was served directly to the target demographic over the course of the campaign.
UNIVERSITY OF PRINCE EDWARD ISLAND
The University of Prince Edward Island (UPEI) is a public university in Charlottetown, Prince Edward Island, Canada, and the only university in the province.
To improve brand awareness and increase student leads, UPEI needed a strategic digital marketing campaign hyper-focused on their target audience.
CHALLENGES
- Lack of understanding around core differentiators and the unique selling proposition of UPEI
- Poorly timed messaging and personalization in existing media strategy
- Competitive, Eastern Canadian market for high school students
- Limited awareness and brand exposure among target audience
THE PLAN
- Extend current digital advertising for a generic creative asset to continue to build awareness into early Fall 2021
- Increase brand awareness and engage the target audience in the domestic market through a series of time-sensitive, personalized messages across a variety of channels
- Increase inquiries, click-activity, and website traffic in order to build out a prospect pool for re-targeting and CRM/recruiter support
- Aggressively retarget engaged prospects with highly personalized messaging through a multi-channel/multi-device approach
TOUCH
DIGITAL AD EXAMPLE
TOUCH
DIGITAL AD EXAMPLE
TOUCH
DIGITAL AD EXAMPLE
RESULTS
"I've seen an increase in engagement with our website and an increase in the number of leads. After working with Glacier, our growth rate went from -2.7 YOY to +112.8 YOY in May. this didn't happen overnight, but as soon as we started the campaign I saw a steady increase in the number of leads, and growth rate went from negative to positive to triple digits in a few months."
Emi Abou WafiaDirector, Marketing & Production