- 2 min read -
You know how hard it is: trying to entice students to your community college under the general perception that at best, you are trades-oriented only and at worst, you’re a last resort for education after high school. And that show, Community, hasn’t helped your cause.
Want to blow some holes in that belief and let a little light through to the truth? The truth that your community college is far more than an answer to “Should I go to college?” You know there are enormous advantages to choosing your school.
Part of overcoming the perception is educating prospective students about the different reasons to choose the community college route, and the advantages once they’ve made that choice. What are some ways you can share that truth?
Here's a good list of ways to get the message out.
Now, use those channels to emphasize that community college can be part of a strategy toward a bigger goal; a goal that comes with specific benefits along the way.
Present College as a Strategy
So, here’s some good math: lower cost education + a well-paying career in technology = a pretty bright future.
Cost is one benefit. Think about getting the word out about these others.
Promote the College Advantage
It’s a big job that sometimes feels like an uphill battle. Find ways to reach your audience, then craft your messages and get those students in the door!
Contact Glacier and learn more about how you can stand out in the community college advertising space.
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