The invention of social media platforms has completely changed the way in which young people receive and respond to marketing, and has paved the way for a new generation of promotional strategies. With attention spans lessening due to a multitude of information and distractions online, Snapchat advertising actually makes the most out of young people’s subconscious desire to receive information quickly and efficiently.
So, should you be using Snapchat to target teens? In short, yes.
Snapchat is a social media platform that allows users to post videos or pictures, which lasts between 1 and 10 seconds and automatically expires from the timeline after it's been opened. The app is appealing to youth because:
While there are multiple social media services that are highly popular, Snapchat is leading the pack, with a whopping 82% of US teens who uses the platform at least once a month. Although Tiktok is on the rise, Snapchat has managed to stay on the top spot as teen's favorite app.
Marketing with Snapchat tends to have a bigger impact than other social media platforms because the advertisements operate seamlessly within the intended purpose of the app, which is entertainment. This can be utilized in a multitude of ways:
Snapchat is already an engaging service, and many young social media influencers have taken notice of the potential for marketing brands within the app. Businesses are wise to combine forces with recognizable online faces which will encourage users to consume their content in an effective, soft-sell. As of writing, nearly 50% of Snapchat users are between the ages of 15-25, making it the largest platform used by Gen Zs. It has virtually unlimited potential to reach a demographic that is often untapped.
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