Just about every community college across the country was at the National Council for Marketing & Public Relations (NCMPR) conference, which delivered yet another wealth of information this year in Sin City. Needless to say, a good time was had by all. From a business perspective, our attendance proved to be well worth the price of admission. We met lots of awesome people, made some great business connections, and learned a lot.
One of the hottest topics buzzing around the conference floor was the need to generate the type of content that Gen Zs actually want to consume – and delivering it across the right platforms. As government agencies, it can be difficult for colleges and universities to customize their messaging with the sort of edginess the new generation has come to expect.
But all is not lost … the ability to adapt with changing times is what will separate the winners from the losers in the marketing game. Here are the top 3 ways educational institutes can give Gen Zs the content they want to consume, on the channels they're using most.
Also worth mentioning are tools such as Google News (filtering for things like Education and Schools), Smartbrief, LinkedIn Pulse. Some great video editing tools include: Biteable, Shakr and Viddyad.
Who, what, where of content marketing for gen z'sWe get it. There's so much new technology coming out every day, it's difficult for schools to know what's hot, what works and what doesn't. That's where we can help. We’ve got our finger on the pulse of what it takes today to successfully market to tomorrow's post-secondary students. We speak their language. Let us help bridge the gap between "old fashioned" educational marketing, and the new Gen Z audience. Talk to us today.
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