HIGHER ED MARKETERS ROUNDUP: THE STATE OF HIGH SCHOOL ADVERTISING IN 2020
In the third quarter of 2020, Glacier surveyed 187 professional marketers at North American higher education institutions to gather a baseline understanding of their organization, the challenges their teams face and how the pandemic has impacted the social media and traditional marketing tools they’re leveraging today.
What’s Inside?
As the COVID-19 pandemic wears on, higher education institutions navigate uncharted territory alongside their key stakeholders, including prospective students. With changes to the student experience and the need to offer new, online course delivery models, higher education institutions are learning and responding faster than ever.
In this whitepaper, you will learn about:
- The impact of COVID-19: COVID-19 has changed the way higher education marketers are spending their media dollars and reaching high school students.
- Advertising to high school students: A breakdown of all paid media channels, yearly goals and in-person events and how higher ed marketers are managing digital competition.
- Missed opportunities: The biggest “missed opportunities” based on our research of where high school students are consuming media and how higher ed marketers are actually deploying their budgets.
About Glacier
The Leaders In High School and Student Advertising
Choosing the right post-secondary institution to attend is one of the most difficult life decisions someone can make. Even more challenging: making your institution stand out from the rest – in other words, to be the right post-secondary institution for someone.
At Glacier we offer the best advertising services and strategies that are specifically designed to help your higher education institution reach your desired student audience. With the largest high school advertising network and the largest student influencer network in North America, we can help you reach your Gen Z, Millennial and mature student enrollment goals.
