The State of Higher Ed Advertising to High School Students in 2022
GEN Z MEDIA REPORT USA 2022
Glacier teamed up with Decision Point Research to survey over 1,500 high school students across the USA on the marketing and brand factors that influence their higher-education decision-making process.In this media report, you will learn:
- The most important factors in the consideration and learning phase of institution selection.
- The most popular resources for learning about an institution.
- Whom students talk to and trust in regards to learning about an institution.
- What advertising channels have the highest recall rate in higher education.
- How students want to receive communications and information from institutions.
1,500+ STUDENTS SURVEYED
48 States Represented