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white paper 2023
What's Guiding High School Students' Higher Education Decision Making Process


For the last four years, Academica Group and Glacier have annually surveyed high school students in Canada to better understand their postsecondary decision making and perceptions of marketing and branding. In 2023, 1,083 high school students considering attending postsecondary education (PSE) shared their perspective. Data was obtained via Glacier's influencer and high school network.

In this media report, you will learn:
  • Gen Z's social media usage in relevance to higher education.
  • What kind of information Gen Z seeks when learning about an institution.
  • Student plans and beliefs when considering post-secondary options.
  • Other information about Gen Z and their values.