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The Effect of Marketing Initiatives on High School Students' Postsecondary Decisions


Academica Group and Glacier have surveyed high school students on an annual basis to better understand the marketing and brand factors that influence their postsecondary decision-making processes and how they interact with marketing initiatives. In 2022, we connected with nearly 1,000 high school students to better understand their perspectives. 

In this media report, you will learn:
  • Social media usage and habits of Gen Z.
  • What social media platforms students use to follow postsecondary institutions.
  • Who students talk to and trust in regards to learning about an institution. 
  • What type of information students want to learn about postsecondary institutions.
  • Additional values and attitudes Gen Z carries.