GEN Z MEDIA REPORT CANADA 2022

Academica Group and Glacier have surveyed high school students on an annual basis to better understand the marketing and brand factors that influence their postsecondary decision-making processes and how they interact with marketing initiatives. In 2022, we connected with nearly 1,000 high school students to better understand their perspectives. 

• Social media usage and habits of Gen Z.
• What social media platforms students use to follow postsecondary institutions.
• Who students talk to and trust in regards to learning about an institution. 
• What type of information students want to learn about postsecondary institutions.
• Additional values and attitudes Gen Z carries.