eBook
YOUR GUIDE TO EXECUTING AN EFFECTIVE HIGHER ED DIGITAL MARKETING STRATEGY DURING COVID-19
This eBook has been developed using our years of experience executing paid media campaigns for higher education institutions across North America and data-driven insights from the shift in consumer behavior due to COVID-19.
What’s Inside?
The impacts of COVID-19 have been felt across the globe, and, like many of you, weighed heavily on our minds. For educational institutions and strategic marketers, this can pose a plethora of unique challenges. We know how much time, effort and planning goes into your marketing strategies, and that’s why we are here to help.
In this eBook, you can expect to learn about:
- Online engagement and consumer behaviour stats - why RIGHT NOW is the time to implement your digital marketing strategy.
- What tactics are best for reaching high school students and the stats to back them up.
- How to generate amazing content and assets when you aren't able to get on campus or engage in-person.
- Real campaign strategy examples and client case studies.