Content Hub

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A collection of white papers, eBooks and case studies to support your marketing team, today.

Whitepapers

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Featured Whitepaper

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The State of High School Advertising (2020 Edition)

In the third quarter of 2020, Glacier surveyed 187 professional marketers at North American higher education institutions to gather a baseline understanding of their organization, the challenges their teams face and how the pandemic has impacted the social media and traditional marketing tools they’re leveraging today.


Media Report

The State of Post Secondary Marketing to High School Students (2019 Edition)

An in-depth report that dives into the state of post secondary marketing to high school students. Over 1,700 high school students were surveyed.

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The State of Post Secondary Marketing to High School Students (2020 Edition)

An in-depth report that dives into the state of post secondary marketing to high school students. Over 1,400 high school students were surveyed.


eBooks

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How to Execute an Effective Digital Marketing Strategy During COVID-19

An in-depth guide on how to build an effective digital marketing strategy during COVID-19

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How to Build an Effective Gen-Z Marketing Strategy for Higher Education

An in-depth guide on how to build an effective gen z marketing strategy for higher education marketers. 


Case Studies

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McNeese State University:

31% Increase in Brand Awareness

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Bishop's University:

23% Increase in Prospective Student Applications

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College of Charleston:

53% Higher Click Through Rate

CollegeOfCharleston

Coming Soon!