April 24, 2019

Gen Z Expert Connor Blakley Shares Key Marketing Insights

Insider, content marketing, marketing, advertising, video content, gen z, social media, strategy

- 5 min read -

(photo from AdWeek)      

Gen Z Expert Connor Blakley Shares Key Marketing Strategies

Understanding and relating to Gen Z is one of the most important aspects of higher education...

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May 17, 2018

Should Your Snapchat Campaign Target Teenagers? | Glacier

marketing, higher education, video content

SHOULD YOUR SNAPCHAT CAMPAIGN TARGET TEENAGERS?

The invention of social media platforms has completely changed the way in which young people receive and respond to marketing, and has paved the way...

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April 3, 2018

3 Ways to Engage Gen Z's with Content

Insider, content marketing, marketing, higher education, video content, gen z, strategy, technology

Just about every community college across the country was at the National Council for Marketing & Public Relations (NCMPR) conference, which delivered yet another wealth of information this year...

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December 7, 2017

Why Video Content is Exploding & How much to spend on it

content marketing, marketing, higher education, advertising, video content

If a picture’s worth a thousand words, a video must be worth a million, right? A lot of marketing departments are making that bet as their video content spend goes up and up. And for good reason!...

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