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Higher Education Marketing Blog

The Glacier TeamMar 16, 2022 11:00:00 AM7 min read

TIKTOK AND HIGHER EDUCATION MARKETING IN 2022

The secret is out, simply existing on social media is not good enough anymore. We ...
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The Glacier TeamAug 19, 2021 8:45:00 AM1 min read

Higher Ed Plans for High School Students in 2021 and Beyond

Marketing initiatives play a critical part of high school students’ decisions around ...
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The Glacier TeamMay 5, 2021 9:50:19 AM4 min read

Commonly Asked Questions in Influencer Marketing

- 4 min read - Commonly Asked Questions in Influencer Marketing So you’ve heard of ...
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Ian FeilDec 11, 2020 11:13:40 AM4 min read

Advertising to High School Students: Insights from 187 Higher Ed Marketers

In the third quarter of 2020, Glacier surveyed 187 professional marketers at North ...
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Ian FeilDec 2, 2020 7:45:00 AM2 min read

The Impact of COVID-19 on Higher Ed Marketers in 2020

In the third quarter of 2020, Glacier surveyed 187 professional marketers at North ...
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The Glacier TeamApr 27, 2020 3:45:17 PM4 min read

Is Instagram King of the 'Socials'?

- 4 min read - Is Instagram King? It all began as a $30 bribe. After all, how do you get ...
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Matt DiteljanApr 5, 2020 1:09:31 PM4 min read

The Best Tactics To Get Your Brand Message To High School Students

- 7 min read - As the generation born in 1995 or later, Gen-Z is well on its way to ...
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Matt DiteljanMar 11, 2020 5:30:00 AM6 min read

What time is it? Why your institution should be using TikTok.

- 5 min read - The secret is out, simply existing on social media is not good enough ...
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Jay ZacharopoulosDec 18, 2019 10:01:27 AM2 min read

Social Media, Simplified

- 4 min read - As the first generation born into a digital era, Gen Zs have been able to ...
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Dan O'NeilNov 26, 2019 11:06:55 AM3 min read

YOUR Campaign KPIs and What They Mean

- 5 min read - Times were certainly easier as a marketer before the dawn of digital ...
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