November 26, 2019

YOUR Campaign KPIs and What They Mean

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 5 min read - 

Times were certainly easier as a marketer before the dawn of digital advertising and the seemingly endless measurement KPIs that came along with it. Traditional advertising tactics...

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November 6, 2019

Frequently Asked Questions in Influencer Marketing Part 2

marketing, higher education, enrollment, gen z, strategy, technology

- 4 min read - 

In my first blog post I spoke about why you should consider utilizing influencer marketing and if it was possible to do it yourself. I have just scratched the surface when it comes...

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October 22, 2019

Marketing to Gen Z After Video killed the Radio Star

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 5 min read - 

Video may have killed the radio star[1] a generation (or two) ago.

But who knew this dastardly villain was a serial killer all along?

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October 16, 2019

Where Gen Z’s Are Learning About Your Institution

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 5 min read - 

What Social Media Sites Are Students Searching for Higher Education?

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October 10, 2019

How to align your content with your marketing strategy

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 6 min read - 

As the recruitment season fast approaches and strategies start to come into place, there comes the next question… What type of content do we build?

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September 10, 2019

Best Ways To Get Your Message To High School Students

marketing, higher education, enrollment, gen z, strategy, technology, Guest Post

- 7 min read - 

As the generation born in 1995 or later, Gen-Z is well on its way to becoming a powerful consumer segment, and is a vital demographic for higher education institutions. While the...

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September 4, 2019

3 key advertising trends in 2019

Advertising, strategy, technology

- 3 min read - 

As an Account Strategist who helps build advertising strategies for colleges and universities across North America at Glacier, I keep a close finger on the pulse in terms of what...

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August 14, 2019

Frequently Asked Questions in Influencer Marketing

Insider, content marketing, marketing, influencers, social media, strategy

  by Taylor Allan

- 4 min read -

Frequently Asked Questions in Influencer Marketing

So you’ve heard of this new thing called influencer marketing, and are wondering how it can help you achieve...

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August 7, 2019

Is Instagram King of the Social Media Castle?

content marketing, higher education, Advertising, gen z, social media, strategy, snapchat, instagram

- 4 min read -

Is Instagram King of the Social Media Castle?

It all began as a $30 bribe. After all, how do you get a gaggle of Gen Zs (a handful of teens and a couple of young 20-year-olds) to...

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July 24, 2019

Gen Z and Snapchat: How, When, and Why They Use it

content marketing, higher education, Advertising, gen z, social media, strategy, snapchat, instagram

- 3 min read -

Gen Z and Snapchat: How, When, and Why They Use It

Is it possible that the world’s most popular social media platform for young people is actually underutilized by advertisers? No,...

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