August 14, 2019

Frequently Asked Questions in Influencer Marketing

Insider, content marketing, marketing, influencers, social media, strategy

  by Taylor Allan

- 4 min read -

Frequently Asked Questions in Influencer Marketing

So you’ve heard of this new thing called influencer marketing, and are wondering how it can help you achieve...

Read More

August 7, 2019

Is Instagram King of the Social Media Castle?

content marketing, higher education, Advertising, gen z, social media, strategy, snapchat, instagram

- 4 min read -

Is Instagram King of the Social Media Castle?

It all began as a $30 bribe. After all, how do you get a gaggle of Gen Zs (a handful of teens and a couple of young 20-year-olds) to...

Read More

July 24, 2019

Gen Z and Snapchat: How, When, and Why They Use it

content marketing, higher education, Advertising, gen z, social media, strategy, snapchat, instagram

- 3 min read -

Gen Z and Snapchat: How, When, and Why They Use It

Is it possible that the world’s most popular social media platform for young people is actually underutilized by advertisers? No,...

Read More

July 3, 2019

Why Authenticity is So Important in Recruiting Gen Z Students

content marketing, higher education, Advertising, gen z, social media, strategy, snapchat, instagram

- 3 min read -

Why Authenticity is So Important to Gen Z

How do you make your brand seem more authentic for student recruitment? You don’t. You build an authentic brand from the very beginning.

Read More

June 19, 2019

Beyond Program Info: Why Student Life Matters in Advertising

Advertising, gen z, influencers, social media, student recruitment

- 3 min read -

Beyond Program Info: Why Student Life Matters in Advertising

Higher education marketers agree that when it comes to student advertising, program information and location are...

Read More

June 12, 2019

Common Questions [and Answers] about Digital & Social Media Advertising in Higher Education

Insider, marketing, Advertising, social media, strategy, programmatic advertising

   by Dan O'Neil

- 4 min read -

Common Questions [and Answers] about Digital & Social Media Advertising in Higher Education

Our clients come from various types of higher education institutions:...

Read More

April 24, 2019

Gen Z Expert Connor Blakley Shares Key Marketing Insights

Insider, content marketing, marketing, Advertising, video content, gen z, social media, strategy

- 5 min read -

(photo from AdWeek)      

Gen Z Expert Connor Blakley Shares Key Marketing Strategies

Understanding and relating to Gen Z is one of the most important aspects of higher education...

Read More

April 3, 2019

Breaking away from the crowd and separating yourself from the competition

marketing, higher education, Advertising, influencers, social media, strategy, programmatic advertising

- 2 min read -

Breaking Away From the Crowd & Separating Yourself from the Competition

For college recruiters, the ultimate prize is the high quality student. You want them, you know where they...

Read More

September 11, 2018

Gen Z and Social Media: Insights for Marketing

gen z, social media, strategy, snapchat, instagram, programmatic advertising

- 4 min read -

Generation Z and social media: New habits and changing marketing expectations

Generation Z, that cohort born between the mid-1990s and mid-2000s (though a future cottage industry...

Read More

August 21, 2018

Programmatic Advertising in Higher Ed Student Recruitment

higher education, social media, strategy, student recruitment, programmatic advertising

- 3 min read -

Programmatic ads are helping universities and colleges optimize their student recruitment.

The audience for post-secondary institutions is more spread out than ever. Generation Z ...

Read More