September 11, 2018

Gen Z and Social Media: Insights for Marketing | Glacier

social media, strategy, programmatic advertising, snapchat, instagram, gen z

- 4 min read -

Generation Z and social media: New habits and changing marketing expectations

Generation Z, that cohort born between the mid-1990s and mid-2000s (though a future cottage industry...

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August 21, 2018

Programmatic Advertising in Higher-Ed Student Recruitment | Glacier

social media, strategy, student recruitment, higher education, programmatic advertising

- 3 min read -

Programmatic ads are helping universities and colleges optimize their student recruitment.

The audience for post-secondary institutions is more spread out than ever. Generation Z ...

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August 13, 2018

eduweb Digital Summit 2018 Sheds Light on Improving Student Recruitment | Glacier

social media, snapchat, instagram, influencers, strategy, student recruitment, higher education

- 3 min read -

Thanks to eduWeb Digital Summit, higher education institutions gain insight into improving student recruitment with share-worthy content.

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