August 7, 2019

Is Instagram King of the Social Media Castle?

content marketing, higher education, advertising, gen z, social media, strategy, snapchat, instagram

- 4 min read -

Is Instagram King of the Social Media Castle?

It all began as a $30 bribe. After all, how do you get a gaggle of Gen Zs (a handful of teens and a couple of young 20-year-olds) to...

Read More

July 24, 2019

Gen Z and Snapchat: How, When, and Why They Use it

content marketing, higher education, advertising, gen z, social media, strategy, snapchat, instagram

- 3 min read -

Gen Z and Snapchat: How, When, and Why They Use It

Is it possible that the world’s most popular social media platform for young people is actually underutilized by advertisers? No,...

Read More

July 3, 2019

Why Authenticity is So Important in Recruiting Gen Z Students

content marketing, higher education, advertising, gen z, social media, strategy, snapchat, instagram

- 3 min read -

Why Authenticity is So Important to Gen Z

How do you make your brand seem more authentic for student recruitment? You don’t. You build an authentic brand from the very beginning.

Read More

November 27, 2018

Market Your School with Alumni Influencers

marketing, higher education, advertising, influencers, strategy, snapchat, instagram

- 2 min read -

market your school with alumni influencers

In the quest to attract high-school students to your post-secondary institution, your marketing department needs to use strategies that...

Read More

September 11, 2018

Gen Z and Social Media: Insights for Marketing

gen z, social media, strategy, snapchat, instagram, programmatic advertising

- 4 min read -

Generation Z and social media: New habits and changing marketing expectations

Generation Z, that cohort born between the mid-1990s and mid-2000s (though a future cottage industry...

Read More

August 13, 2018

eduweb Digital Summit 2018 Sheds Light on Improving Student Recruitment

higher education, influencers, social media, strategy, snapchat, instagram, student recruitment

- 3 min read -

Thanks to eduWeb Digital Summit, higher education institutions gain insight into improving student recruitment with share-worthy content.

Read More