June 26, 2019

How to Optimize Your Ads and Landing Page

Insider, higher education, advertising, strategy, programmatic advertising, KPIs

   by Ben Oldale

- 4 min read -

Optimizing your Ads and Landing Page for Digital Campaign Success

As the consumer journey changes and each individual has access to many different digital channels...

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June 12, 2019

Common Questions [and Answers] about Digital & Social Media Advertising in Higher Education

Insider, marketing, advertising, social media, strategy, programmatic advertising

   by Dan O'Neil

- 4 min read -

Common Questions [and Answers] about Digital & Social Media Advertising in Higher Education

Our clients come from various types of higher education institutions:...

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April 3, 2019

Breaking away from the crowd and separating yourself from the competition

marketing, higher education, advertising, influencers, social media, strategy, programmatic advertising

- 2 min read -

Breaking Away From the Crowd & Separating Yourself from the Competition

For college recruiters, the ultimate prize is the high quality student. You want them, you know where they...

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December 12, 2018

Your Fall Advertising Campaign: Analytics & Insights

marketing, advertising, strategy, programmatic advertising, technology, KPIs

- 2 min read -

Your fall advertising campaign: Analytics & insights

The fall has wrapped up. The school applications are in. The admissions have been made.

Your seasonal campaign has come to an...

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September 11, 2018

Gen Z and Social Media: Insights for Marketing

gen z, social media, strategy, snapchat, instagram, programmatic advertising

- 4 min read -

Generation Z and social media: New habits and changing marketing expectations

Generation Z, that cohort born between the mid-1990s and mid-2000s (though a future cottage industry...

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August 21, 2018

Programmatic Advertising in Higher Ed Student Recruitment

higher education, social media, strategy, student recruitment, programmatic advertising

- 3 min read -

Programmatic ads are helping universities and colleges optimize their student recruitment.

The audience for post-secondary institutions is more spread out than ever. Generation Z ...

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