December 12, 2018

Your Fall Advertising Campaign: Analytics & Insights | Glacier

advertising, strategy, marketing, KPIs, programmatic advertising, technology

- 2 min read -

Your fall advertising campaign: Analytics & insights

The fall has wrapped up. The school applications are in. The admissions have been made.

Your seasonal campaign has come to an...

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September 11, 2018

Gen Z and Social Media: Insights for Marketing | Glacier

social media, strategy, programmatic advertising, snapchat, instagram, gen z

- 4 min read -

Generation Z and social media: New habits and changing marketing expectations

Generation Z, that cohort born between the mid-1990s and mid-2000s (though a future cottage industry...

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August 21, 2018

Programmatic Advertising in Higher-Ed Student Recruitment | Glacier

social media, strategy, student recruitment, higher education, programmatic advertising

- 3 min read -

Programmatic ads are helping universities and colleges optimize their student recruitment.

The audience for post-secondary institutions is more spread out than ever. Generation Z ...

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