May 8, 2019

Why Brand Awareness Is Important in Higher Ed Marketing

marketing, higher education, Advertising, enrollment, student recruitment

- 3 min read -

Why Brand Awareness is Important in Higher Ed Marketing

When it comes to higher education marketing, strategies have changed drastically over the years. The rise of social media...

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May 1, 2019

Higher Education Marketing: Attracting Prospective Students

Insider, marketing, Advertising, enrollment, strategy, student recruitment

- 3 min read -

Higher Education Marketing: How to Attract Prospective Students

Most higher education institutions have the same ultimate marketing goal; to increase applications and enrollments....

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April 24, 2019

Gen Z Expert Connor Blakley Shares Key Marketing Insights

Insider, content marketing, marketing, Advertising, video content, gen z, social media, strategy

- 5 min read -

(photo from AdWeek)      

Gen Z Expert Connor Blakley Shares Key Marketing Strategies

Understanding and relating to Gen Z is one of the most important aspects of higher education...

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April 17, 2019

To Raise Enrollment, Change Perceptions About Community College

marketing, higher education, Advertising, enrollment, strategy, student recruitment

- 2 min read -

To raise enrollment, change perceptions about Community College

You know how hard it is: trying to entice students to your community college under the general perception that at...

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April 10, 2019

Vivien Tse’s Insights for International Higher Education Recruitment

Insider, marketing, higher education, Advertising, enrollment, strategy, student recruitment, Guest Post

- 5 min read -

An Insider Look at International Student Recruitment

Successful higher education marketing requires research, planning, and strategy. It’s an art that many marketers and student...

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April 3, 2019

Breaking away from the crowd and separating yourself from the competition

marketing, higher education, Advertising, influencers, social media, strategy, programmatic advertising

- 2 min read -

Breaking Away From the Crowd & Separating Yourself from the Competition

For college recruiters, the ultimate prize is the high quality student. You want them, you know where they...

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December 12, 2018

Your Fall Advertising Campaign: Analytics & Insights

marketing, Advertising, strategy, programmatic advertising, technology, KPIs

- 2 min read -

Your fall advertising campaign: Analytics & insights

The fall has wrapped up. The school applications are in. The admissions have been made.

Your seasonal campaign has come to an...

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November 27, 2018

Market Your School with Alumni Influencers

marketing, higher education, Advertising, influencers, strategy, snapchat, instagram

- 2 min read -

market your school with alumni influencers

In the quest to attract high-school students to your post-secondary institution, your marketing department needs to use strategies that...

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November 13, 2018

Create a Student Advertising Campaign with a Small Team

Insider, marketing, higher education, Advertising, gen z, strategy

- 3 min read -

how to create student advertising campaigns with a small team & minimal budget

When it comes to a student advertising campaign, you always wish you had more time and a bigger...

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October 30, 2018

Youth Marketing: How to Advertise Your School to Gen Zs

Insider, marketing, higher education, Advertising, gen z, strategy

- 3 min read -

how to advertise to generation z

Generation Z is turning the advertising world upside down. As the first generation of digital natives, their media consumption habits differ a...

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