December 12, 2018

Your Fall Advertising Campaign: Analytics & Insights

marketing, advertising, strategy, programmatic advertising, technology, KPIs

- 2 min read -

Your fall advertising campaign: Analytics & insights

The fall has wrapped up. The school applications are in. The admissions have been made.

Your seasonal campaign has come to an...

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November 27, 2018

Market Your School with Alumni Influencers

marketing, higher education, advertising, influencers, strategy, snapchat, instagram

- 2 min read -

market your school with alumni influencers

In the quest to attract high-school students to your post-secondary institution, your marketing department needs to use strategies that...

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November 13, 2018

Create a Student Advertising Campaign with a Small Team

Insider, marketing, higher education, advertising, gen z, strategy

- 3 min read -

how to create student advertising campaigns with a small team & minimal budget

When it comes to a student advertising campaign, you always wish you had more time and a bigger...

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October 30, 2018

Youth Marketing: How to Advertise Your School to Gen Zs

Insider, marketing, higher education, advertising, gen z, strategy

- 3 min read -

how to advertise to generation z

Generation Z is turning the advertising world upside down. As the first generation of digital natives, their media consumption habits differ a...

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August 8, 2018

The Rise of Gen Z Influencers & What it Means for Brands

content marketing, marketing, higher education, advertising, gen z, influencers

- 2 min read -

As brands try to target Gen Z and their financial influence, roughly estimated at $29 to $143 billion in direct spending by 2020, there are a few things to keep in mind. This new...

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June 28, 2018

What’s the Difference Between Gen Z's and Millennials?

content marketing, marketing, higher education, gen z


Most Millennials were between 5 and 20 years old when the 9/11 terrorist attacks occurred, have grown up during the Iraq and Afghanistan...

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June 5, 2018

How to use influencers to drive engagement with Generation Z

marketing, higher education, advertising

- 3 min read -

Today's teens are considerably savvier than previous generations, thanks primarily to the introduction of social media platforms, which closed a communication gap. Teens now...

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May 17, 2018

Should Your Snapchat Campaign Target Teenagers?

marketing, higher education, video content


The invention of social media platforms has completely changed the way in which young people receive and respond to marketing, and has paved the way...

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April 3, 2018

3 Ways to Engage Gen Z's with Content

Insider, content marketing, marketing, higher education, video content, gen z, strategy, technology

Just about every community college across the country was at the National Council for Marketing & Public Relations (NCMPR) conference, which delivered yet another wealth of information this year...

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December 13, 2017

3 Shocking Things We Learned from the 2017 Strategic Enrollment Marketing Forum

marketing, higher education, advertising, enrollment

Just in case you missed it, the Strategic Enrollment management and marketing conference was hosted last week by the Brain Storm Strategy group in Toronto.

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