July 17, 2019

Podcast Advertising: What You Should Know

Insider, marketing, Advertising, technology, KPIs

     by Ian Feil

- 3 min read -

Podcast advertising

It seems like yesterday that I was tuning into my first episode of the Joe Rogan podcast… fast forward 38 episodes and I’m still excited to...

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June 26, 2019

How to Optimize Your Ads and Landing Page

Insider, higher education, Advertising, strategy, programmatic advertising, KPIs

   by Ben Oldale

- 4 min read -

Optimizing your Ads and Landing Page for Digital Campaign Success

As the consumer journey changes and each individual has access to many different digital channels...

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December 12, 2018

Your Fall Advertising Campaign: Analytics & Insights

marketing, Advertising, strategy, programmatic advertising, technology, KPIs

- 2 min read -

Your fall advertising campaign: Analytics & insights

The fall has wrapped up. The school applications are in. The admissions have been made.

Your seasonal campaign has come to an...

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October 10, 2018

Key Performance Indicators in Student Advertising Campaigns

Insider, higher education, Advertising, strategy, student recruitment, technology, KPIs

- 3 min read -

Measure your student advertising campaigns’ success with key performance indicators (KPIs)

When your educational institution launches an advertising campaign, you need to know how...

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