January 22, 2019

Working as an Influencer at an Open House Event:  Yi Nuo's Story

Insider, higher education, enrollment, influencers, student recruitment, Guest Post

- 6 min read -

Glacier Guest Post: Yi Nuo Cheng, High School Micro Influencer

Has your school worked with an influencer before? Are you curious to know what the process of involving influencers...

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December 4, 2018

How to Use Spring Campaign Ideas Year-Round

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

Apply spring marketing campaign strategies any time of year

We’ve explored the why, what, and how of executing a successful spring advertising campaign. Now let’s see how those...

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November 20, 2018

Popular Initiatives for Your School’s Spring Marketing Campaign

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

the essentials for a successful spring marketing campaign

Your post-secondary school is unique. Indeed, its unique qualities help it stand out in a crowded marketplace. But even...

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November 13, 2018

Create a Student Advertising Campaign with a Small Team

Insider, marketing, higher education, advertising, gen z, strategy

- 3 min read -

how to create student advertising campaigns with a small team & minimal budget

When it comes to a student advertising campaign, you always wish you had more time and a bigger...

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November 6, 2018

What a Spring Marketing Campaign Should Look Like

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

Boost student recruitment with a spring marketing campaign

Spring might not be the most traditional time to have a marketing campaign, but it’s still an excellent time to reach a...

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October 30, 2018

Youth Marketing: How to Advertise Your School to Gen Zs

Insider, marketing, higher education, advertising, gen z, strategy

- 3 min read -

how to advertise to generation z

Generation Z is turning the advertising world upside down. As the first generation of digital natives, their media consumption habits differ a...

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October 23, 2018

Increase Student Recruitment with A Spring Marketing Campaign

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

Boost student recruitment with a spring marketing campaign

Spring is the time of year when students' attention naturally turns towards a well-earned summer that typically doesn’t...

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October 10, 2018

Key Performance Indicators in Student Advertising Campaigns

Insider, higher education, advertising, strategy, student recruitment, technology, KPIs

- 3 min read -

Measure your student advertising campaigns’ success with key performance indicators (KPIs)

When your educational institution launches an advertising campaign, you need to know how...

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April 3, 2018

3 Ways to Engage Gen Z's with Content

Insider, content marketing, marketing, higher education, video content, gen z, strategy, technology

Just about every community college across the country was at the National Council for Marketing & Public Relations (NCMPR) conference, which delivered yet another wealth of information this year...

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