June 5, 2019

Glacier’s High School Influencers: An Inside Look

Insider, higher education, gen z, influencers

- 3 min read -

Glacier's High School Influencers: An Inside Look

Has your university considered using influencers? Are you interested but unsure what the process is like?

Glacier connects...

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May 29, 2019

Spotify: Why it’s Effective in Reaching Gen Z’s

Insider, marketing, advertising, gen z, strategy, technology, spotify

  by Jamie Pragnell

- 3 min read -

Spotify: Why it's effective in reaching Gen Z's

One of the most common issues that comes up with our education clients is how to best reach high school...

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May 22, 2019

How Gen Z Wants Higher Education Institutions to Communicate

Insider, marketing, higher education, enrollment, gen z, strategy, student recruitment

- 4 min read -

How Gen Z Wants Higher Education Institutions to Communicate

Understanding Gen Z is a huge part of higher education marketing. Institutions, recruiters, and advertisers need to...

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May 15, 2019

High School Posters: Out-of-Home (OOH) Ads That Work

higher education, advertising, gen z, influencers, strategy

- 3 min read -

Advertising to Gen Zs? Make Your OOH Ads Work

When drawing Gen Z students’ attention to your post-secondary institution, the non-digital world of out-of-home (OOH) ads offers a lot...

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April 24, 2019

Gen Z Expert Connor Blakley Shares Key Marketing Insights

Insider, content marketing, marketing, advertising, video content, gen z, social media, strategy

- 5 min read -

(photo from AdWeek)      

Gen Z Expert Connor Blakley Shares Key Marketing Strategies

Understanding and relating to Gen Z is one of the most important aspects of higher education...

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November 13, 2018

Create a Student Advertising Campaign with a Small Team

Insider, marketing, higher education, advertising, gen z, strategy

- 3 min read -

how to create student advertising campaigns with a small team & minimal budget

When it comes to a student advertising campaign, you always wish you had more time and a bigger...

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October 30, 2018

Youth Marketing: How to Advertise Your School to Gen Zs

Insider, marketing, higher education, advertising, gen z, strategy

- 3 min read -

how to advertise to generation z

Generation Z is turning the advertising world upside down. As the first generation of digital natives, their media consumption habits differ a...

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September 25, 2018

How to Leverage Digital Ads to Increase Conversions

higher education, advertising, enrollment, gen z, strategy, student recruitment

- 3 min read -

Digital ads: The gateway to stronger conversions

We live in an increasingly digital age with Generation Z, in particular, living their lives and interacting with the world...

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September 11, 2018

Gen Z and Social Media: Insights for Marketing

gen z, social media, strategy, snapchat, instagram, programmatic advertising

- 4 min read -

Generation Z and social media: New habits and changing marketing expectations

Generation Z, that cohort born between the mid-1990s and mid-2000s (though a future cottage industry...

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August 8, 2018

The Rise of Gen Z Influencers & What it Means for Brands | Glacier

content marketing, marketing, higher education, advertising, gen z, influencers

- 2 min read -

As brands try to target Gen Z and their financial influence, roughly estimated at $29 to $143 billion in direct spending by 2020, there are a few things to keep in mind. This new...

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