August 7, 2019

Is Instagram King of the Social Media Castle?

content marketing, higher education, advertising, gen z, social media, strategy, snapchat, instagram

- 4 min read -

Is Instagram King of the Social Media Castle?

It all began as a $30 bribe. After all, how do you get a gaggle of Gen Zs (a handful of teens and a couple of young 20-year-olds) to...

Read More

July 24, 2019

Gen Z and Snapchat: How, When, and Why They Use it

content marketing, higher education, advertising, gen z, social media, strategy, snapchat, instagram

- 3 min read -

Gen Z and Snapchat: How, When, and Why They Use It

Is it possible that the world’s most popular social media platform for young people is actually underutilized by advertisers? No,...

Read More

July 3, 2019

Why Authenticity is So Important in Recruiting Gen Z Students

content marketing, higher education, advertising, gen z, social media, strategy, snapchat, instagram

- 3 min read -

Why Authenticity is So Important to Gen Z

How do you make your brand seem more authentic for student recruitment? You don’t. You build an authentic brand from the very beginning.

Read More

June 19, 2019

Beyond Program Info: Why Student Life Matters in Advertising

advertising, gen z, influencers, social media, student recruitment

- 3 min read -

Beyond Program Info: Why Student Life Matters in Advertising

Higher education marketers agree that when it comes to student advertising, program information and location are...

Read More

June 5, 2019

Glacier’s High School Influencers: An Inside Look

Insider, higher education, gen z, influencers

- 3 min read -

Glacier's High School Influencers: An Inside Look

Has your university considered using influencers? Are you interested but unsure what the process is like?

Glacier connects...

Read More

May 29, 2019

Spotify: Why it’s Effective in Reaching Gen Z’s

Insider, marketing, advertising, gen z, strategy, technology, spotify

  by Jamie Pragnell

- 3 min read -

Spotify: Why it's effective in reaching Gen Z's

One of the most common issues that comes up with our education clients is how to best reach high school...

Read More

May 22, 2019

How Gen Z Wants Higher Education Institutions to Communicate

Insider, marketing, higher education, enrollment, gen z, strategy, student recruitment

- 4 min read -

How Gen Z Wants Higher Education Institutions to Communicate

Understanding Gen Z is a huge part of higher education marketing. Institutions, recruiters, and advertisers need to...

Read More

May 15, 2019

High School Posters: Out-of-Home (OOH) Ads That Work

higher education, advertising, gen z, influencers, strategy

- 3 min read -

Advertising to Gen Zs? Make Your OOH Ads Work

When drawing Gen Z students’ attention to your post-secondary institution, the non-digital world of out-of-home (OOH) ads offers a lot...

Read More

April 24, 2019

Gen Z Expert Connor Blakley Shares Key Marketing Insights

Insider, content marketing, marketing, advertising, video content, gen z, social media, strategy

- 5 min read -

(photo from AdWeek)      

Gen Z Expert Connor Blakley Shares Key Marketing Strategies

Understanding and relating to Gen Z is one of the most important aspects of higher education...

Read More

November 13, 2018

Create a Student Advertising Campaign with a Small Team

Insider, marketing, higher education, advertising, gen z, strategy

- 3 min read -

how to create student advertising campaigns with a small team & minimal budget

When it comes to a student advertising campaign, you always wish you had more time and a bigger...

Read More