August 8, 2018

The Rise of Gen Z Influencers & What it Means for Brands | Glacier

content marketing, marketing, higher education, advertising, gen z, influencers

- 2 min read -

As brands try to target Gen Z and their financial influence, roughly estimated at $29 to $143 billion in direct spending by 2020, there are a few things to keep in mind. This new...

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June 28, 2018

What’s the Difference Between Gen Z's and Millennials?

content marketing, marketing, higher education, gen z

WHAT’S THE DIFFERENCE BETWEEN GEN-Z'S AND MILLENNIALS?

Most Millennials were between 5 and 20 years old when the 9/11 terrorist attacks occurred, have grown up during the Iraq and Afghanistan...

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April 3, 2018

3 Ways to Engage Gen Z's with Content

Insider, content marketing, marketing, higher education, video content, gen z, strategy, technology

Just about every community college across the country was at the National Council for Marketing & Public Relations (NCMPR) conference, which delivered yet another wealth of information this year...

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December 7, 2017

Why Video Content is Exploding & How much to spend on it | Glacier

content marketing, marketing, higher education, advertising, video content

If a picture’s worth a thousand words, a video must be worth a million, right? A lot of marketing departments are making that bet as their video content spend goes up and up. And for good reason!...

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