August 8, 2018

The Rise of Gen Z Influencers & What it Means for Brands | Glacier

marketing, higher education, content marketing, gen z, influencers, advertising

- 2 min read -

As brands try to target Gen Z and their financial influence, roughly estimated at $29 to $143 billion in direct spending by 2020, there are a few things to keep in mind. This new...

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June 28, 2018

What’s the Difference Between Gen-Z's and Millennials? | Glacier

marketing, higher education, content marketing, gen z

WHAT’S THE DIFFERENCE BETWEEN GEN-Z'S AND MILLENNIALS?

Most Millennials were between 5 and 20 years old when the 9/11 terrorist attacks occurred, have grown up during the Iraq and Afghanistan...

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April 3, 2018

3 Ways to Engage Gen-Z's with Content | Glacier

higher education, marketing, video content, strategy, gen z, technology, content marketing, Insider

Just about every community college across the country was at the National Council for Marketing & Public Relations (NCMPR) conference, which delivered yet another wealth of information this year...

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December 7, 2017

Why Video Content is Exploding & How much to spend on it | Glacier

higher education, content marketing, advertising, marketing, video content

If a picture’s worth a thousand words, a video must be worth a million, right? A lot of marketing departments are making that bet as their video content spend goes up and up. And for good reason!...

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