by Taylor Allan
- 4 min read -
Frequently Asked Questions in Influencer Marketing
So you’ve heard of this new thing called influencer marketing, and are wondering how it can help you achieve...
Read More
- 4 min read -
Is Instagram King of the Social Media Castle?
It all began as a $30 bribe. After all, how do you get a gaggle of Gen Zs (a handful of teens and a couple of young 20-year-olds) to...
Read More
- 3 min read -
Gen Z and Snapchat: How, When, and Why They Use It
Is it possible that the world’s most popular social media platform for young people is actually underutilized by advertisers? No,...
Read More
by Jordan Garcha
- 4 min read -
Why Your Website is Key in Converting Prospects into Students
A good marketing campaign is built around three stages: awareness, engagement and conversion....
Read More
- 3 min read -
Why Authenticity is So Important to Gen Z
How do you make your brand seem more authentic for student recruitment? You don’t. You build an authentic brand from the very beginning.
Read More
- 2 min read -
As brands try to target Gen Z and their financial influence, roughly estimated at $29 to $143 billion in direct spending by 2020, there are a few things to keep in mind. This new...
Read More
WHAT’S THE DIFFERENCE BETWEEN GEN-Z'S AND MILLENNIALS?
Most Millennials were between 5 and 20 years old when the 9/11 terrorist attacks occurred, have grown up during the Iraq and Afghanistan...
Read More
Just about every community college across the country was at the National Council for Marketing & Public Relations (NCMPR) conference, which delivered yet another wealth of information this year...
Read MoreIf a picture’s worth a thousand words, a video must be worth a million, right? A lot of marketing departments are making that bet as their video content spend goes up and up. And for good reason!...
Read More