August 14, 2019

Frequently Asked Questions in Influencer Marketing

Insider, content marketing, marketing, influencers, social media, strategy

  by Taylor Allan

- 4 min read -

Frequently Asked Questions in Influencer Marketing

So you’ve heard of this new thing called influencer marketing, and are wondering how it can help you achieve...

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August 7, 2019

Is Instagram King of the Social Media Castle?

content marketing, higher education, Advertising, gen z, social media, strategy, snapchat, instagram

- 4 min read -

Is Instagram King of the Social Media Castle?

It all began as a $30 bribe. After all, how do you get a gaggle of Gen Zs (a handful of teens and a couple of young 20-year-olds) to...

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July 24, 2019

Gen Z and Snapchat: How, When, and Why They Use it

content marketing, higher education, Advertising, gen z, social media, strategy, snapchat, instagram

- 3 min read -

Gen Z and Snapchat: How, When, and Why They Use It

Is it possible that the world’s most popular social media platform for young people is actually underutilized by advertisers? No,...

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July 10, 2019

Why Your Website Is Key in Converting Prospects Into Students

Insider, content marketing, marketing, higher education, Advertising

   by Jordan Garcha

- 4 min read -

Why Your Website is Key in Converting Prospects into Students

A good marketing campaign is built around three stages: awareness, engagement and conversion....

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July 3, 2019

Why Authenticity is So Important in Recruiting Gen Z Students

content marketing, higher education, Advertising, gen z, social media, strategy, snapchat, instagram

- 3 min read -

Why Authenticity is So Important to Gen Z

How do you make your brand seem more authentic for student recruitment? You don’t. You build an authentic brand from the very beginning.

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April 24, 2019

Gen Z Expert Connor Blakley Shares Key Marketing Insights

Insider, content marketing, marketing, Advertising, video content, gen z, social media, strategy

- 5 min read -

(photo from AdWeek)      

Gen Z Expert Connor Blakley Shares Key Marketing Strategies

Understanding and relating to Gen Z is one of the most important aspects of higher education...

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August 8, 2018

The Rise of Gen Z Influencers & What it Means for Brands

content marketing, marketing, higher education, Advertising, gen z, influencers

- 2 min read -

As brands try to target Gen Z and their financial influence, roughly estimated at $29 to $143 billion in direct spending by 2020, there are a few things to keep in mind. This new...

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June 28, 2018

What’s the Difference Between Gen Z's and Millennials?

content marketing, marketing, higher education, gen z

WHAT’S THE DIFFERENCE BETWEEN GEN-Z'S AND MILLENNIALS?

Most Millennials were between 5 and 20 years old when the 9/11 terrorist attacks occurred, have grown up during the Iraq and Afghanistan...

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April 3, 2018

3 Ways to Engage Gen Z's with Content

Insider, content marketing, marketing, higher education, video content, gen z, strategy, technology

Just about every community college across the country was at the National Council for Marketing & Public Relations (NCMPR) conference, which delivered yet another wealth of information this year...

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December 7, 2017

Why Video Content is Exploding & How much to spend on it

content marketing, marketing, higher education, Advertising, video content

If a picture’s worth a thousand words, a video must be worth a million, right? A lot of marketing departments are making that bet as their video content spend goes up and up. And for good reason!...

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