November 6, 2018

What a Spring Marketing Campaign Should Look Like | Glacier

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

Boost student recruitment with a spring marketing campaign

Spring might not be the most traditional time to have a marketing campaign, but it’s still an excellent time to reach a...

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October 30, 2018

Youth Marketing: How to Advertise Your School to Gen Zs | Glacier

Insider, marketing, higher education, advertising, gen z, strategy

- 3 min read -

how to advertise to generation z

Generation Z is turning the advertising world upside down. As the first generation of digital natives, their media consumption habits differ a...

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October 23, 2018

Increase Student Recruitment with A Spring Marketing Campaign | Glacier

Insider, higher education, advertising, enrollment, strategy, student recruitment

- 2 min read -

Boost student recruitment with a spring marketing campaign

Spring is the time of year when students' attention naturally turns towards a well-earned summer that typically doesn’t...

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October 10, 2018

Key Performance Indicators in Student Advertising Campaigns | Glacier

Insider, higher education, advertising, strategy, student recruitment, technology, KPIs

- 3 min read -

Measure your student advertising campaigns’ success with key performance indicators (KPIs)

When your educational institution launches an advertising campaign, you need to know how...

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September 25, 2018

How to Leverage Digital Ads to Increase Conversions | Glacier

higher education, advertising, enrollment, gen z, strategy, student recruitment

- 3 min read -

Digital ads: The gateway to stronger conversions

We live in an increasingly digital age with Generation Z, in particular, living their lives and interacting with the world...

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September 11, 2018

Gen Z and Social Media: Insights for Marketing | Glacier

gen z, social media, strategy, snapchat, instagram, programmatic advertising

- 4 min read -

Generation Z and social media: New habits and changing marketing expectations

Generation Z, that cohort born between the mid-1990s and mid-2000s (though a future cottage industry...

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August 21, 2018

Programmatic Advertising in Higher-Ed Student Recruitment | Glacier

higher education, social media, strategy, student recruitment, programmatic advertising

- 3 min read -

Programmatic ads are helping universities and colleges optimize their student recruitment.

The audience for post-secondary institutions is more spread out than ever. Generation Z ...

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August 13, 2018

eduweb Digital Summit 2018 Sheds Light on Improving Student Recruitment | Glacier

higher education, influencers, social media, strategy, snapchat, instagram, student recruitment

- 3 min read -

Thanks to eduWeb Digital Summit, higher education institutions gain insight into improving student recruitment with share-worthy content.

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August 8, 2018

The Rise of Gen Z Influencers & What it Means for Brands | Glacier

content marketing, marketing, higher education, advertising, gen z, influencers

- 2 min read -

As brands try to target Gen Z and their financial influence, roughly estimated at $29 to $143 billion in direct spending by 2020, there are a few things to keep in mind. This new...

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June 28, 2018

What’s the Difference Between Gen Z's and Millennials?

content marketing, marketing, higher education, gen z

WHAT’S THE DIFFERENCE BETWEEN GEN-Z'S AND MILLENNIALS?

Most Millennials were between 5 and 20 years old when the 9/11 terrorist attacks occurred, have grown up during the Iraq and Afghanistan...

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