September 25, 2018

How to Leverage Digital Ads to Increase Conversions | Glacier

strategy, gen z, student recruitment, enrollment, advertising, higher education

- 3 min read -

Digital ads: The gateway to stronger conversions

We live in an increasingly digital age with Generation Z, in particular, living their lives and interacting with the world...

Read More

September 11, 2018

Gen Z and Social Media: Insights for Marketing | Glacier

social media, strategy, programmatic advertising, snapchat, instagram, gen z

- 4 min read -

Generation Z and social media: New habits and changing marketing expectations

Generation Z, that cohort born between the mid-1990s and mid-2000s (though a future cottage industry...

Read More

August 21, 2018

Programmatic Advertising in Higher-Ed Student Recruitment | Glacier

social media, strategy, student recruitment, higher education, programmatic advertising

- 3 min read -

Programmatic ads are helping universities and colleges optimize their student recruitment.

The audience for post-secondary institutions is more spread out than ever. Generation Z ...

Read More

August 13, 2018

eduweb Digital Summit 2018 Sheds Light on Improving Student Recruitment | Glacier

social media, snapchat, instagram, influencers, strategy, student recruitment, higher education

- 3 min read -

Thanks to eduWeb Digital Summit, higher education institutions gain insight into improving student recruitment with share-worthy content.

Read More

August 8, 2018

The Rise of Gen Z Influencers & What it Means for Brands | Glacier

marketing, higher education, content marketing, gen z, influencers, advertising

- 2 min read -

As brands try to target Gen Z and their financial influence, roughly estimated at $29 to $143 billion in direct spending by 2020, there are a few things to keep in mind. This new...

Read More

June 28, 2018

What’s the Difference Between Gen-Z's and Millennials? | Glacier

marketing, higher education, content marketing, gen z


Most Millennials were between 5 and 20 years old when the 9/11 terrorist attacks occurred, have grown up during the Iraq and Afghanistan...

Read More

June 5, 2018

How to use influencers to drive engagement with teens | Glacier

higher education, advertising, marketing

- 3 min read -

Today's teens are considerably savvier than previous generations, thanks primarily to the introduction of social media platforms, which closed a communication gap. Teens now...

Read More

May 17, 2018

Should Your Snapchat Campaign Target Teenagers? | Glacier

higher education, marketing, video content


The invention of social media platforms has completely changed the way in which young people receive and respond to marketing, and has paved the way...

Read More

April 3, 2018

3 Ways to Engage Gen-Z's with Content | Glacier

higher education, marketing, video content, strategy, gen z, technology, content marketing, Insider

Just about every community college across the country was at the National Council for Marketing & Public Relations (NCMPR) conference, which delivered yet another wealth of information this year...

Read More

January 26, 2018

Do Billboards Have Eyes? | Glacier

advertising, technology

Are you watching advertisements or are they really watching you!?

For any other sci-fi geeks out there, I am sure you remember the scene in the 2002 cult classic Minority Report where Tom Cruise...

Read More