Higher Education Marketing Blog

Navigating the Future: Key Concepts for University Marketers in 2024

Power of Storytelling Through Content: Join our Webinar with Lytho!

Optimised Landing Pages: Best Practices for Higher Education Marketers

Calling Higher Ed Marketers!

There's "Levels" To Knowing Your Audience

How Digital Ads Boost International Student Recruitment in Canada

Social Media Strategies Summit: Tips to Engage with Gen Z

Understanding Gen Z: The Key to Higher Education Marketing

Things University Marketers Need to Know

Lemon8: The New Social Media Platform Taking Gen Z by Storm

What is BeReal and Why Does GenZ Love It?

What Actually Influences Students on Snapchat

Using TikTok in Your Student Recruitment Strategy

SMS Summit Higher Ed x Glacier

A Breakdown of Ads That High School Students Actually Remember

Where Do High School Students Really Spend Their Time Online?

TIKTOK AND HIGHER EDUCATION MARKETING IN 2022

Should Your Snapchat Campaign Target Teenagers [Updated 2022]

How High School Students are Researching Higher Ed Institutions in 2021: Social Media & Advertising

How High School Students are Researching Higher Ed Institutions in 2021: Tools and Opinions

Higher Ed Plans for High School Students in 2021 and Beyond

Social Media Strategies Summit: Higher Ed Influencer Advertising Q&A

Best Practices and Creative Strategies for Higher Education Advertising

The General Psychology and Messaging Behind Higher Education Advertising: What to Consider

Commonly Asked Questions in Influencer Marketing

5 Things Higher Ed Marketers Need to Know About Clubhouse

Hype Your Higher-Ed

The Top 10 Bernie Sanders Memes from Canadian Universities

Advertising to High School Students: Insights from 187 Higher Ed Marketers

The Impact of COVID-19 on Higher Ed Marketers in 2020

High School Student Roundtable: Student Life in 2020

How to Engage High School Students with Content in 2020

Understanding how High School Students are Researching Higher Education Institutions in 2020

The Best Media Channels for Engaging High School Students in 2020

High School Student Roundtable: Social Media Usage

High School Student Roundtable: Screen Time and Device Usage

High School Student Roundtable: Higher Ed Media: Current State of Advertising

High School Student Roundtable: Higher Ed Media: Decision Making and Research Process

High School Student Roundtable: The Impact COVID- 19 is Having on Plans for Higher Education

High School Student Roundtable: The Impact of COVID-19

Marketing to High School Students: 5 Platforms You Might Not Be Using

The Rise of Next Gen Influencers & Their Potential Impact

Is Instagram King of the 'Socials'?

The Importance of Your Website for Driving Conversions

The Best Tactics To Get Your Brand Message To High School Students

Looking out for younger generations during this trying time.

What time is it? Why your institution should be using TikTok.

Social Media, Simplified

YOUR Campaign KPIs and What They Mean

Frequently Asked Questions in Influencer Marketing Part 2

Marketing to Gen Z After Video killed the Radio Star

Where Gen Z’s Are Learning About Your Institution

How to align your content with your marketing strategy

From Turnover to Top 50: How Glacier became one of Canada's Fastest Growing companies

Glacier Makes the Growth 500 by Accelerating 1829% in 5 Years

Best Ways To Get Your Message To High School Students

3 key advertising trends in 2019

How to optimize your ad spend on social media when targeting Gen Z's

Marketing to Gen Z: 7 Ad Platforms You May Not Know About

Frequently Asked Questions in Influencer Marketing

Is Instagram King of the Social Media Castle?

Gen Z and Snapchat: How, When, and Why They Use it

Podcast Advertising: What You Should Know

Why Your Website Is Key in Converting Prospects Into Students

Why Authenticity is So Important in Recruiting Gen Z Students

How to Optimize Your Ads and Landing Page

Beyond Program Info: Why Student Life Matters in Advertising

Common Questions [and Answers] about Digital & Social Media Advertising in Higher Education

Glacier’s High School Influencers: An Inside Look

Spotify: Why it’s Effective in Reaching Gen Z’s

How Gen Z Wants Higher Education Institutions to Communicate

High School Posters: Out-of-Home (OOH) Ads That Work

Why Brand Awareness Is Important in Higher Ed Marketing

Higher Education Marketing: Attracting Prospective Students

To Raise Enrollment, Change Perceptions About Community College

Vivien Tse’s Insights for International Higher Education Recruitment

Breaking away from the crowd and separating yourself from the competition

Guest Post: An influencer campus tour at TRU

Working as an Influencer at an Open House Event: Yi Nuo's Story

Your Fall Advertising Campaign: Analytics & Insights

How to Use Spring Campaign Ideas Year-Round

Market Your School with Alumni Influencers

Popular Initiatives for Your School’s Spring Marketing Campaign

Create a Student Advertising Campaign with a Small Team

What a Spring Marketing Campaign Should Look Like

Youth Marketing: How to Advertise Your School to Gen Zs

Increase Student Recruitment with A Spring Marketing Campaign

Key Performance Indicators in Student Advertising Campaigns

How to Leverage Digital Ads to Increase Conversions

Gen Z and Social Media: Insights for Marketing

Programmatic Advertising in Higher Ed Student Recruitment

eduweb Digital Summit 2018 Sheds Light on Improving Student Recruitment

The Rise of Gen Z Influencers & What it Means for Brands

What’s the Difference Between Gen Z's and Millennials?

How to use influencers to drive engagement with Generation Z

Should Your Snapchat Campaign Target Teenagers?

3 Ways to Engage Gen Z's with Content

Do Billboards Have Eyes?

Facebook Messenger Advertising - What is it & How to use it

3 Shocking Things We Learned from the 2017 Strategic Enrollment Marketing Forum

Why Video Content is Exploding & How much to spend on it