Type of Position: Full Time

Position Title: Digital Marketing Specialist

Location: Calgary, Alberta  

Start Date: ASAP

 

About Glacier

Glacier is the Leader in High School and Student advertising and we are fueled by a competitive and extremely fun culture. Established in 2013, Glacier is now a respected brand amongst Higher Ed Institutions across North America. We are known for our charismatic energy and unique ability to spread messages to prospective students through cool and modern advertising strategies.

We are a team of forward thinkers who are always looking to innovate and improve the educational advertising industry. From our unique high school advertising platform to our influencer and digital services, we are changing the way students receive educational information.  

 

About the Position

The candidate will be responsible for implementing, tracking and optimizing B2B marketing campaigns across all digital channels and generating qualified leads for the company.  You will ensure campaigns are returning results and will come up with innovative solutions to meet planned marketing goals. You are a self-starter, collaborative and a communicative marketer who is up on the latest digital trends and focused on driving results. Please address your cover letter or resume with “Hey Glacier!”.

This includes, but is not limited to: Website management, Hubspot management, tradeshow execution, digital advertising strategies,

 

Tasks & Duties

  • Create and execute effective marketing plans, landing pages, emails and workflows that drive results for all marketing programs including campaigns, events and ongoing lead nurture activities
  • Measure and report performance of all digital marketing campaigns, emails, blogs and assess against goals (ROI and KPIs) and develop best-practice analytics and reporting
  • Update buyer personas on an ongoing basis
  • Drive online strategy and manage marketing automation platform and CRM (HubSpot) to increase brand awareness and customer acquisitions
  • Manage website, performance and conversion rates, optimize as needed
  • Manage social media platforms, digital advertising, retargeting campaigns and the associated budgets
  • Research and validate new digital channels, staying on top of quickly changing trends
  • Manage web analytics to optimize online efforts and marketing spend
  • Seamlessly execute strategy to drive site visits and prospect to lead conversions
  • Develop and communicate weekly, monthly and yearly marketing reports focusing on key metrics
  • Manage and audit HubSpot contact databases on an ongoing basis
  • Interface with internal teams, external customers along with marketing vendors and contractors

 

Skills & Requirements

  • 2-5 years’ experience in marketing and digital execution
  • Strong understanding of marketing automation systems (HubSpot is an asset)
  • Up-to-date with the latest digital trends
  • You have an entrepreneurial passion. You have the ability to take things from 0 – 100
  • Quick learner who put’s the needs of customers first
  • Proactive in anticipating problems and coming up with innovative solutions
  • Proactively communicate information to keep marketing results on track
  • Comfortable with KPI target responsibility (ie. traffic, conversions, cost per, ROI)
  • University degree or equivalent combination of education and business experience
  • Thorough understanding of digital technology, website and mobile development, including methods to leverage social networking to achieve business results
  • Experience with executing search engine optimization (SEO) and search engine marketing (SEM) and online advertising (paid search marketing and display advertising)
  • You want to be a part of an amazing culture and are passionate about advertising
  • You are efficient in N64 (We’re serious)
  • You have ping pong skills (Still serious)

 

Compensation

  • Competitive industry salary
  • Performance bonuses
  • Full benefits

 

If you want to be part of a driven, innovative, cool and passionate team, we want to hear from you!

Jodi is waiting so flip her an email with your resume & cover letter to operations@weareglacier.org and she’ll get back to you if the fit looks right. Good luck!