%20NextGrad.png?width=100&height=55&name=Primary-Blue%20(original)%20NextGrad.png)
%20NextGrad.png?width=100&height=55&name=Primary-White%20(original)%20NextGrad.png)
ONTARIO TECH UNIVERSITY
How Glacier Helped Ontario Tech Become the Second Fastest Growing University in Ontario in 2023.
ONTARIO TECH UNIVERSITY
Ontario Tech University (Ontario Tech) is a public research university located in Oshawa, Ontario. Their unique value in higher education is focused on three key aspects: students, industry, and community. With over 11,000 graduate and undergraduate students, Ontario Tech's key goal was to stand out amongst competing colleges and universities in Ontario.
CAMPAIGN INFORMATION
Glacier crafted a marketing strategy targeting youth for Ontario Tech. The campaign was designed to drive leads and applications to the Ontario Tech Marketing and Admissions team. By utilizing digital and social advertising, Glacier was able to target potential applicants with five key strategies. These strategies had a specific order, which in turn resulted in increased brand awareness and applications to Ontario Tech. Glacier was able to successfully report 15,257,876 impressions, 186,437 clicks, and over 750 prospective leads.
Retargeting tactics further pushed the successful campaign and gained traction by establishing Ontario Tech as a reputable and influential institution. By using ads designed to retarget Gen Z from platform to platform, such as Snapchat to TikTok, TikTok to YouTube, and further on, Ontario Tech solidified their standing as a recognizable research institute in Ontario.
STRATEGY OVERVIEW
- Increase impressions and engagement while maintaining overall CPM's
- Increase website traffic by prioritizing platforms that deliver historically high results
- Retarget individuals across platforms after their first website visit to increase campaign frequency
- Increase Ontario Tech leads and audience pools
- Increase in the number of prospective students applying to Ontario Tech
HOLIDAY AD CAMPAIGN
UNLIMITED POSSIBILITIES AD
ONTARIO TECH UNIVERSITY'S CAMPAIGN CONTINUES TO DRIVE APPLICATIONS
Ontario Tech was reported as one of Ontario's top universities for year-over-year growth by percentage in applications.
In comparison to other universities in Ontario, Ontario Tech is one of the leading institutions, with a 20% increase in total applications year-over-year.
Ontario Tech successfully drives lead generation in their campaign, pushing forward the student experience in their industry of choice. By increasing their leads and audience pools, Ontario Tech's campaign delivered incomparable results in prospective student applications.