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BOOK CONSULTATION
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BISHOP'S UNIVERSITY

Increasing Prospective Student Applications and Event Attendance at Bishop's University
23% increase in student applications
32% INCREASE IN EVENT ATTENDANCE

CAMPAIGN INFORMATION

Glacier put together a youth marketing strategy to bolster BU’s awareness, applicants, and enrollment. Using a combination of wall advertisements, a student influencer campaign to reach Gen Zs in Calgary and Vancouver, and a targeted Snapchat campaign. Glacier attracted new prospective recruits to BU’s Open House, leading to steady applicant growth and record numbers of new students and overall enrollment.
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BISHOP'S UNIVERSITY

Bishop’s University (BU), a small liberal arts school, utilized a dedicated recruitment team that visited high schools often to engage with prospective students. However, many high school students remained unaware of BU as a potential choice for college.

The university needed a more widespread marketing campaign to reach additional students across the country and grow enrollment numbers.

STRUGGLE WITH VISIBILITY

BU needed increased visibility and awareness among Gen Z and upcoming college freshmen. The recruitment team often connected with students in high schools who didn’t even know the school existed.

With 96 universities in Canada, awareness, visibility, and standing out from the crowd were vital goals.

THE PLAN

  • Target high schools across the country with wall ads showcasing Bishop’s University as a positive option for post-secondary school.
  • Promote Open House via Snapchat
  • Use the Open House experience as content to kick off a Micro-Influencer campaign. Influencers continued posting about their experience, including a blog post, and important deadlines.
TOUCH

HIGH SCHOOL AD EXAMPLE

TOUCH

STUDENT INFLUENCER POST EXAMPLE

TOUCH

HIGH SCHOOL AD EXAMPLE

RESULTS

“Glacier is the only company that has access to schools directly, and they are ahead of the curve with what’s exciting for Gen Z.”

Glacier’s high school wall ad campaign for Bishop’s University ensured that prospective recruits would read about BU. The influencer campaign promoted via Instagram informed these prospects about upcoming opportunities at Bishop’s University.

The guarantee of having wall ads posted directly in high schools to increase visibility and awareness was “worth its weight in gold” to the university. Prospective students reported to recruiters that they heard about BU from posters in their schools. 
Dan SenekerDirector of Student Recruitment and Retention
23% increase in student applications
32% INCREASE IN EVENT ATTENDANCE