Los Angeles COmmunity College District
Spring 2017 - Promoting the College Promise
As the Director of Communications and External Relations for the Los Angeles Community College District, I needed to capture the attention of high school students across60+ high schools in Los Angeles County – 900 square miles. I wanted something unique and that would increase the brand awareness of our 9 community colleges. When I first learned about Glacier, I knew their direct approach would reach this tough-to-connect-with teenage audience. Together, we built an advertising strategy to help students – many of whom would be the first in their family to attend college – understand how a college education would change their lives and how easy it was to attend an LACCD institution.
The results we have started to see are tremendous with enrollment increasing by the 1000's across our college campuses. I would high recommend reaching out to Glacier to see how they can help you!
- Maria Iacobo
Director of Communications
2017 - Effectiveness of High school ads
Over 51% of high school students recalled seeing our high school advertisements that Glacier did for us. This is the highest viewing percentage across all media outlets for us including digital and traditional media. We were blown away from the effectiveness.
- Al Hyland
Spring 2017 - Innovative High school ads
in 2017 we placed advertisements in eight GTA high schools. The first advertisement was an outside-the-box, interactive poster built to drive awareness about OCAD University. The second, we switched to a call to action for our open house. As a part of a broader marketing campaign, the posters contributed to a 25% increase in attendance to the open house. Nearly 200 students used the unique call to action on the ad, a much higher number than expected.
- Adam Wiendals
Manager of Digital Marketing